PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0418 Spanish II Spring 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction:
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Objectives: The student can express himself/herself making use of different tenses and idioms & phrases, can be involved in more complex form of dialogues.

Learning Outputs

The students who have succeeded in this course;
The students who succeeded in this course;
o are able to express themselves in various tenses,
o can talk about their problems, preferences, daily life, etc,
o are able to get by in certain situations such as talking about their health problems at the doctor’s.
o can give basic information about their countries, cities, personal lives, preferences.
o are able to talk about past events and future plans.

Course Content

The aim of this course is to provide the students with the necessary grammar knowledge to be able to communicate in this language, understand simple reading passages and audial material.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) “Gustar” (review), weather. Español sin fronteras, chp 8 Pasaporte, chp 8
2) Colors, more adjective forms. Español sin fronteras, chp 8 Pasaporte, chp 8
3) “Estar+gerundio”, health, doctor. Español sin fronteras, chp 9
4) More gerund forms Español sin fronteras, chp 9 Pasaporte, chp 9
5) Simple future, review Español sin fronteras, chp 10 Pasaporte, chp 10
6) More future forms Español sin fronteras, chp 10 Pasaporte, chp 10
7) Mixed tenses Español sin fronteras, chp 11 Pasaporte, chp 11
8) More mixed tenses Español sin fronteras, chp 11 Pasaporte, chp 11
9) Perfect tense Español sin fronteras, chp 12 Pasaporte, chp 12
10) “Pretérito perfecto”, devam. Español sin fronteras, chp 12 Pasaporte, chp 12
11) Past tense Español sin fronteras, chp 13 Pasaporte, chp 13
12) Paste tense Español sin fronteras, chp 13 Pasaporte, chp 13
13) Past tense and “used to” forms Español sin fronteras, chp 14 Pasaporte, chp 14
14) review Español sin fronteras, chp 14 Pasaporte, chp 14
15) Final Exam
16) Final Exam

Sources

Course Notes: Español sin fronteras/ Pasaporte
References: Español sin fronteras/ Pasaporte

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 1 % 15
Laboratory % 0
Application 1 % 20
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 3 % 15
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 30
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 70
PERCENTAGE OF FINAL WORK % 30
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 4 10 40
Quizzes 0 0 0
Preliminary Jury 0
Midterms 1 8 8
Paper Submission 0
Jury 0
Final 1 10 10
Total Workload 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.