|
Week |
Subject |
Related Preparation |
1) |
Introduction |
|
2) |
The alphabets Turks have used before Latin alphabet and importance of Learning Ottoman Turkish based on Arabic alphabet |
|
3) |
Comprehending basic letters of Ottoman Turkish writing sysytem |
|
4) |
Letter groups. Combination of letters. Letters which are combined and which are not combined |
|
5) |
Vocals, harekes and signs. The letters which are pronounced long. |
|
6) |
Yalnızız |
(Peyami Safa, Muharrem Ergin, Osmanlıca Dersleri, İstanbul 1975, s. 46-48’den) |
7) |
Miskinler Tekkesi |
(Reşat Nuri Güntekin, Muharrem Ergin, Osmanlıca Dersleri, İstanbul 1975, s. 42-44’den) |
8) |
Belirlilik takısı, Şemsi ve Kameri harfler. Gramer: İsm-i fail, İsm-i Mef’ul |
|
9) |
Üsküdar ve Boğaziçi Mesireleri
|
(Ali Rıza, 13. Hicrî Asırda İstanbul Hayatı) |
10) |
Üsküdar ve Boğaziçi Mesireleri
|
(Ali Rıza, 13. Hicrî Asırda İstanbul Hayatı) |
11) |
Hıdrellez Günü Haydarpaşa Çayırı
|
(19. yüzyıl, Tarik’ten) |
12) |
Hıdrellez Günü Çürüklük
|
(19. yüzyıl, Tarik’ten). Arapça ay adları. |
13) |
İstanbul’un fethi
|
(Âşık Paşazade Tarihi’nden, İstanbul 1332) |
14) |
Milli Mücadele Başlarken
|
(Atatürk, Nutuk, İstanbul 1927) |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |