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Week |
Subject |
Related Preparation |
1) |
Orientation/ Introducing Arabic II program to students/ Having a general idea about Some Arab countries and Arab culture with the slide prepared (PowerPoint 1).
General Revision of all the topics (grammar and vocabulary) of Arabic I.
|
Arabic Course, Fono Open Education Inst. Publications, Book 1, Istanbul, 1998 / Worksheets |
2) |
General Revision of all the topics (grammar and vocabulary) of Arabic I. Asking for directions. Learning the agreement between adjectives and nouns, Subject and verb. |
Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
3) |
Giving direction, visiting famous places, writing postcards or letters on the topic. Reading timetables. |
Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
4) |
Learning the future tense. Talking and writing about the holidays both in present and in the future. |
Arabic Course, Fono Open Education Inst. Publications, Book 2, Istanbul, 1998 / Worksheets |
5) |
Practicing the present tense, learning some irregular verbs. Talking and writing about routines and usual tasks in the present and talking about the weather. Learning the absolute superlative.
|
Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
6) |
Asking and answering questions related to likes and dislikes based on new vocabulary related to food. Talking about shopping at the supermarket (food, quantity, quality). |
Arabic Course, Fono Open Education Inst. Publications, Book 2, Istanbul, 1998 / Worksheets |
7) |
Learning the articles and the use of pronouns (singular and plural) through dialogues and texts related to shopping. |
Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
8) |
General revision.
|
|
9) |
Practicing the pronouns in new contexts. Reading and comprehension. |
Linguaphone “Lessons in Arabic” MCMLXXVII Linguaphone Inst. Ltd. London |
10) |
Describing habits and everyday routine. Learning the reflexive verbs, the different use of adjective and adverbs.
|
Arabic Course, Fono Open Education Inst. Publications, Book 2, Istanbul, 1998 / Worksheets |
11) |
Writing greetings cards for various occasions. Talking about national celebrations. Leaning the colors. |
Teaching Arabic for non Arabic Speaker / Grammar and dialogues/ Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
12) |
Oral and listening activities. |
Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey /
Extra material |
13) |
Practice writing in present, past and future. Leaning the imperative tense. |
Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
14) |
Presentations |
Modern Arabic 1 Eastern Languages Int. / Istanbul-Turkey |
15) |
Final Exam |
|
16) |
Final Exam |
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|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |