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Week |
Subject |
Related Preparation |
1) |
Ders Tanıtımı ve de Ders İçeriğinin Açıklanması |
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2) |
The end of the Byzantine Constantinople & Formation of the Ottoman Istanbul |
Halil İnalcık, The Status of the Greek Patriarch Under the Ottomans
Philip Mansel, Constantinople, chapter 2, “City of God”
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3) |
Ruling of multi-religious & multi-ethnic Istanbul under the Ottoman Rule |
Halil İnalcık, The Status of the Greek Patriarch Under the Ottomans
Philip Mansel, Constantinople, chapter 2, “City of God”
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4) |
The Golden Age of the Ottomans
Hagia Sophia: From an imperial church to an imperial mosque.
Sinan: The Chief Architect of the Empire
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Gülru Necipoglu, The Age of Sinan: Architectural Culture in the Ottoman Empire (Reaktion Books, London, and Princeton University Press, Princeton, NJ, 2005, 2010). Excerpt.
Gülru Necipoğlu, “The life of an Imperial Monument: Hagia Sophia after Byzantium,” in Hagia Sophia from the Age of Justinian to the Present, R. Mark, A. S. Çakmak (NY: Cambridge University Press, 1992): 195-225.
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5) |
Oppressive imperial policies, 16th & 17th centuries
Istanbul Society in pre-Tanzimat Period
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Madeline Zilfi, “The Kadızadelis: discordant Revivalism in the 17th Century Istanbul”, Journal of Near Eastern Studies, vol. 45, no. 4, 1986, 251-269.
Ekrem Işın, “Daily Life in Istanbul in Pre-Modern Period” in Daily Life in Istanbul.
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6) |
Leisure and Pleasure in the City |
Shirine Hamadeh, The City’s Pleasures, Istanbul in the 18th Century, Excerpt
Cengiz Kırlı: “Coffeehouses in Istanbul”
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7) |
Modernization / Westernization in the Empire
Enraged Sultan and “the Greek Intrigue” (1821)
Difficult times in the city & Social Tension
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Philip Mansel, “Mahmud II” in Constantinople, city of the World’s Desire, chapter 10.
Hakan Erdem, “Do Not Think of the Greeks as Agricultural Labourers’: Ottoman Responses to the Greek War of Independence,” in Citizenship and the Nation-State in Greece and Turkey, pp. 67-84.
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8) |
Istanbul Society after the years of the Greek Revolt (1821)
Declaration of Reforms
Tanzimat –Reorganization– 1839 Imperial Reform Edict
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Şükrü Hanioğlu, A Brief History of the Late Ottoman Empire, Princeton, Oxford: Princeton University Press, 2008, chapters 2, 3 & 4.
Philip Mansel, Mahmud II,” in Constantinople, city of the World’s Desire, chapter 10.
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9) |
European armies in Istanbul, Crimean War
Municipal Reform & Imperial Power Exhibition
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Murat Gül: Istanbul Between the Crimean War and First World War, in Emergence of Istanbul, chapter 2.
Philip Mansel, “City of Marvels” in Constantinople, City of the World’s Desire, chapter 11.
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10) |
Social & Cultural Life in the City
Theatres, Literary Societies
Populations in the city
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Philip Mansel, Constantinople, City of the World’s Desire, chapter 12.
Aron Rodrigue, The Beginnings of Westernization and Community Reform Among Istanbul’s Jewry, 1854-1865.
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11) |
Istanbul in the eyes of the travelers |
Lady Mary Wortley Montagu, The Turkish Embassy Letters (Longman)
Ubicini, The Letters From Turkey
Gerard Nerval, Voyage to the Orient. Excerpt
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12) |
Ottoman Parliament / Constitution (1876)
Ottoman-Russian War & The difficult year, 1878
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Philip Mansel, “Yıldız”, in Constantinople, City of the World’s Desire, Chapter 13.
Florian Riedler, “Armenian Labor Migration to Istanbul” in The City on the Ottoman Empire, Migration and the Making of Urban Modernity, eds. U. Freitag, M. Fuhrmann, N. Lafi, F. Rriedler, New York: Soass, Routladge, 2011.
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13) |
A new Hope: Second Ottoman Parliament 1908 /The Young Turk Revolution
Celebration & Disappointment
Nationalism in Cosmopolitan Istanbul
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Philip Mansel, “Young Turks” in Constantinople, City of the World’s Desire, chapter 14. |
14) |
First World War I
The city under occupation Lausanne & forced exchange of populations
Istanbul under the rule of Turkish Republic
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Philip Mansel, “The Death of a Capital” in Constantinople, city of the World’s Desire, chapter 15.
John Freely, The Imperial City, the last Chapter
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15) |
Final Exam |
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16) |
Final Exam |
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Course Notes: |
Philip Mansel, Constantinople, The World’s Desire, chapters 1, 2, 10-15.
Halil İnalcık, “Policies of Mehmed II towards Greek Population of Istanbul and Byzantine Buildings of the City”.
Halil İnalcık, The Status of the Greek Patriarch Under the Ottomans
Gülru Necipoglu, The Age of Sinan: Architectural Culture in the Ottoman Empire (Reaktion Books, London, and Princeton University Press, Princeton, NJ, 2005, 2010). Excerpt.
Gülru Necipoğlu, “The life of an Imperial Monument: Hagia Sophia after Byzantium,” in Hagia Sophia from the Age of Justinian to the Present, R. Mark, A. S. Çakmak (NY: Cambridge University Press, 1992): 195-225.
Madeline Zilfi, “The Kadızadelis: discordant Revivalism in the 17th Century Istanbul”, Journal of Near Eastern Studies, vol. 45, no. 4, 1986, 251-269.
Ekrem Işın, “Daily Life in Istanbul in Pre-Modern Period” in Daily Life in Istanbul.
Shirine Hamadeh, The City’s Pleasures, Istanbul in the 18th Century, Excerpt
Cengiz Kırlı: “Coffeehouses in Istanbul”
Hakan Erdem, “Do Not Think of the Greeks as Agricultural Labourers’: Ottoman Responses to the Greek War of Independence,” in Citizenship and the Nation-State in Greece and Turkey, pp. 67-84.
Şükrü Hanioğlu, A Brief History of the Late Ottoman Empire, Princeton, Oxford: Princeton University Press, 2008, chapters 2, 3 & 4.
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References: |
Murat Gül: Istanbul Between the Crimean War and First World War, in Emergence of Istanbul, chapter 2.
Aron Rodrigue, The Beginnings of Westernization and Community Reform Among Istanbul’s Jewry, 1854-1865.
Lady Mary Wortley Montagu, The Turkish Embassy Letters (Longman)
Ubicini, The Letters From Turkey
Gerard Nerval, Voyage to the Orient. Excerpt
Florian Riedler, “Armenian Labor Migration to Istanbul” in The City on the Ottoman Empire, Migration and the Making of Urban Modernity, eds. U. Freitag, M. Fuhrmann, N. Lafi, F. Rriedler, New York: Soass, Routladge, 2011.
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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1 |
12) |
To be able to identify and meet the demands of learning requirements.
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2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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3 |