|
Week |
Subject |
Related Preparation |
1) |
Introduction to the Course.
Review of general concepts (renaissance, reform…) |
|
2) |
16th century England
The Tudors, Queen Elizabeth, Literature and art in the 16th century
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|
3) |
Life and works of Shakespeare.
His life, works, general characteristics of his works, common themes (from selected texts), his tragedies, comedies and historical plays. |
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4) |
Shakespeare’s Tragedies Terms related to tragedy (tragic hero, tragic flaw…)
Close reading - Hamlet...
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|
5) |
Hamlet:morality, corruption, ambition, action—madness
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Reading - Hamlet |
6) |
Hamlet
Viewing parts of two film adaptations of Hamlet:
Laurence Olivier’s 1948 version and Kenneth Branagh’s 1997 version
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|
7) |
Shakespeare the Poet
What is a sonnet?
The “ Young Man” and the “Dark Lady”
Themes: Art, immortality, time, death
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|
8) |
Review |
|
9) |
Guest lecturer - discussion of one of the plays we've watched. |
|
10) |
One of Shakespeare's tragedies (Macbeth, Othello or Merchant of Venice) |
Reading |
11) |
Continue analyzing the play (tragedy). |
|
12) |
Shakespeare’s Comedies Theme
Appearance and Reality
How Shakespeare constructes a complex orchestration between different characters and between appearance and reality and how he uses this pattern to comment on a variety of human foibles. Selected readings from A Midsummer Night’s Dream
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Reading - A Midsummer Night’s Dream |
13) |
A Midsummer Night’s Dream continued... |
|
14) |
Shakespeare’s Fools:
The wisdom of Shakespeare’s fools.
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15) |
Final Exam |
|
16) |
Final Sınavı |
|
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |