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Week |
Subject |
Related Preparation |
1) |
Introduction to the Course.
Review of general concepts (renaissance, reform…) |
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2) |
16th century England
The Tudors, Queen Elizabeth, Literature and art in the 16th century
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3) |
Life and works of Shakespeare.
His life, works, general characteristics of his works, common themes (from selected texts), his tragedies, comedies and historical plays. |
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4) |
Shakespeare’s Tragedies Terms related to tragedy (tragic hero, tragic flaw…)
Close reading - Hamlet...
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5) |
Hamlet:morality, corruption, ambition, action—madness
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Reading - Hamlet |
6) |
Hamlet
Viewing parts of two film adaptations of Hamlet:
Laurence Olivier’s 1948 version and Kenneth Branagh’s 1997 version
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7) |
Shakespeare the Poet
What is a sonnet?
The “ Young Man” and the “Dark Lady”
Themes: Art, immortality, time, death
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8) |
Review |
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9) |
Guest lecturer - discussion of one of the plays we've watched. |
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10) |
One of Shakespeare's tragedies (Macbeth, Othello or Merchant of Venice) |
Reading |
11) |
Continue analyzing the play (tragedy). |
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12) |
Shakespeare’s Comedies Theme
Appearance and Reality
How Shakespeare constructes a complex orchestration between different characters and between appearance and reality and how he uses this pattern to comment on a variety of human foibles. Selected readings from A Midsummer Night’s Dream
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Reading - A Midsummer Night’s Dream |
13) |
A Midsummer Night’s Dream continued... |
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14) |
Shakespeare’s Fools:
The wisdom of Shakespeare’s fools.
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15) |
Final Exam |
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16) |
Final Sınavı |
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Program Outcomes |
Level of Contribution |
1) |
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
3) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
4) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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2) |
1) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
2) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
3) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
4) To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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3) |
1) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
2) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
Learning Competence
1) To be able to recognize national and international, social and cultural dimensions of public relations.
Field Specific Competence
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
2) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
Competence to Work Independently and Take Responsibility
1) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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