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Week |
Subject |
Related Preparation |
| 1) |
Introduction to the Course.
Review of general concepts (renaissance, reform…) |
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| 2) |
16th century England
The Tudors, Queen Elizabeth, Literature and art in the 16th century
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| 3) |
Life and works of Shakespeare.
His life, works, general characteristics of his works, common themes (from selected texts), his tragedies, comedies and historical plays. |
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| 4) |
Shakespeare’s Tragedies Terms related to tragedy (tragic hero, tragic flaw…)
Close reading - Hamlet...
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| 5) |
Hamlet:morality, corruption, ambition, action—madness
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Reading - Hamlet |
| 6) |
Hamlet
Viewing parts of two film adaptations of Hamlet:
Laurence Olivier’s 1948 version and Kenneth Branagh’s 1997 version
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| 7) |
Shakespeare the Poet
What is a sonnet?
The “ Young Man” and the “Dark Lady”
Themes: Art, immortality, time, death
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| 8) |
Review |
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| 9) |
Guest lecturer - discussion of one of the plays we've watched. |
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| 10) |
One of Shakespeare's tragedies (Macbeth, Othello or Merchant of Venice) |
Reading |
| 11) |
Continue analyzing the play (tragedy). |
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| 12) |
Shakespeare’s Comedies Theme
Appearance and Reality
How Shakespeare constructes a complex orchestration between different characters and between appearance and reality and how he uses this pattern to comment on a variety of human foibles. Selected readings from A Midsummer Night’s Dream
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Reading - A Midsummer Night’s Dream |
| 13) |
A Midsummer Night’s Dream continued... |
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| 14) |
Shakespeare’s Fools:
The wisdom of Shakespeare’s fools.
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| 15) |
Final Exam |
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| 16) |
Final Sınavı |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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