PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0113 European Art Spring 3 0 3 4
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Assoc. Prof. LEWIS KEIR JOHNSON
Course Objectives: The course introduces the students the arts and culture of Europe from the middle ages to the modern era. By providing an thorough discussion of the artistic changes and movements this course provides the students with a general understanding of the artistic and cultural life in Europe.

Learning Outputs

The students who have succeeded in this course;
•To enable students to analyze the artistic production from the middle ages to the modern era.
•To nurture a visual understanding of the international abd cross-cultural artistic production
•To teach the basic terminology of art and the basics of aesthetic theory
•To enable students to analyze, understand, and critique and artwork to write about it, to compare and contrast it with others
•To show how to analyze an artwork, to decode how the meaning is decoded and conveyed and what can be gained from it.

Course Content

Marilyn Stokstad, Art History: A View of the West, Volume 1, (based on Stokstad 3rd edition). Prentice Hall, 2008. ISBN 0131566105.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Jewish and Early Christian art: Catacombs and Dura Europos Constantinople and Early Byzantine Art Mosaics and Manuscripts Reading: Stokstad, Chapter 7: “Early Christian, Jewish and Byzantine Art,” to page 254. On-line sources: Selections from the Bible
2) BYZANTIUM AND ISLAM Byzantine icons Byzantium and Europe Stokstad, Chapter 8: “Islamic Art” On-line sources: Selections from the Qur’an, and from medieval geographers.
3) ARTS OF THE ISLAMIC WORLD. Mosque and palace. Luxury arts in the Islamic world. Celtic and Germanic arts of Northern Europe Stokstad, Chapter 9: “Early Medieval Art in Europe” On-line sources: Short selections from Beowulf
4) EARLY MEDIEVAL WEST Sutton Hoo ship burial
5) GOTHIC ART AND ARCHITECTURE The Gothic cathedral Gothic sculpture and decorative arts The Fourteenth Century in Europe Stokstad, Chapter 11: “Gothic Art of the Twefth and Thirteenth Centuries” and Chapter 12, “Fourteenth Century Art in Europe.”
6) Selection of Isms in European art
7) From Gothic to Renaissance: The Fourteenth Century in Italy Chapter 20, “Piety, Passion, and Politics: Fifteenth-Century Art in Northern Europe and Spain
8) Beauty, Science, and Spirit in Italian Art: The High Renaissance and Mannerism” Chapter 22
9) Humanism and the Allure of Antiquity: Fifteenth Century Italian Art” Chapter 21
10) Of Popes, Peasants, Monarchs, and Merchants: Baroque and Rococo Art Chapter 24
11) Neoclassicism and the Industrial Revolution Chapter 25
12) Modernism, modernity, and modern art. Paul Wood, “Introduction: The Avant-Garde and Modernism,” in The Challenge of the Avant-Garde, ed. Paul Wood (New Haven: Yale University Press, 1999): 7-31.
13) Sculpture and Photography: From Academy to Arcades Potts, The Sculptural Imagination
14) Revision

Sources

Course Notes: H.Wölfflin ,Sanat Tarihinin Temel Kavramları,İstanbul,1985 E. Gombrich, Sanatın Öyküsü, Istanbul, 1988 Marilyn Stokstad, Art History: A View of the West, Volume 1, (based on Stokstad 3rd edition). Prentice Hall, 2008.
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes 5 % 10
Homework Assignments % 0
Presentation 1 % 10
Project 1 % 10
Seminar % 0
Midterms 1 % 25
Preliminary Jury % 0
Final 1 % 35
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 55
PERCENTAGE OF FINAL WORK % 45
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 1 3 3
Project 1 10 10
Homework Assignments 0 0 0
Quizzes 5 2 10
Preliminary Jury 0
Midterms 1 10 10
Paper Submission 0
Jury 0
Final 1 20 20
Total Workload 95

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.