PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PSY1004 Essentials of Psychology Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Must Course
Course Level: Bachelor
Mode of Delivery: E-Learning
Course Coordinator : Dr. Öğr. Üyesi ITIR KAŞIKÇI
Course Lecturer(s): Dr. Öğr. Üyesi DORUK UYSAL İRAK
Course Objectives: This course is designed to provide students with an introduction to and overview of the science and practice of psychology. In this course, you will gain an understanding of the scientific study of human behavior and mental processes by providing them an overview of the history, perspectives, theories, fields, and challenges of Psychology.

Learning Outputs

The students who have succeeded in this course;
1. Identify the theoretical (e.g. cognitive, social psychology) and applied fields (e.g., health psychology) of psychology.
2. Have knowledge about main theories and approaches of psychology (e.g, behavioral, cognitive).
3. Define sensation and perception, and differentiate two concepts in daily life.
4. Have knowledge about learning theories and basic principles of conditioning.
5. Learn basic concepts in social psychology
6. Have knowledge about memory, different approaches about memory
7. Define motivation and learn basic approaches about motivation and emotion
8. Learn different perspectives about intelligence
9. Have knowledge about personality and some personality theories
10. Discuss stress and coping and have knowledge about their relation with health

Course Content

In this class main topics that will be covered, definition of psychology,sensation and perception,learning: the role of experience,social thinking and behavior,memory,motivation and emotion,intelligence,personality,adjusting to life: Stress, coping and health

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to the class
2) Introduction: What is psychology?
3) Sensation and Perception
4) Sensation and Perception
5) Learning: The role of experience
6) Social Thinking and Behavior
7) Social Thinking and Behavior
8) Memory
9) Motivation and emotion
10) Abnormal behaviors
11) Intelligence
12) Personality
13) Adjusting to life: Stress, coping and health
14) Review of the class

Sources

Course Notes: Passer, M. W. & Smith, R. E. (2009). Psychology: The Science of Mind and Behavior (4th ed.). New York: McGraw-Hill.
References: Passer, M. W. & Smith, R. E. (2009). Psychology: The Science of Mind and Behavior (4th ed.). New York: McGraw-Hill.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 5
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 2 % 35
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 20
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 80
Presentations / Seminar
Project
Homework Assignments 1 5
Quizzes
Preliminary Jury
Midterms 1 2
Paper Submission
Jury
Final 2 4
Total Workload 133

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media 2
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. 1
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. 4
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. 2
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. 1
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. 1
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. 1
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. 1
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. 1
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. 1
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. 1
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. 1
13) To be able to explain and describe business marketing activities, economics, business law and global business practices. 1
14) To be able to recognize national and international, social and cultural dimensions of public relations. 1