MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
DES2917 | Marks, Signs and Communication | Fall | 2 | 0 | 2 | 4 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
Course Lecturer(s): |
Dr. Öğr. Üyesi RENK DİMLİ ORAKLIBEL |
Course Objectives: | This course intends to make students question their implicit assumptions on design activity. Students are equipped with a perspective on meaning in design practice, i.e. an understanding indispensable for designers, both as designers of new products or critics of existing ones. |
The students who have succeeded in this course; 1. Express an understanding of theories and models of communication and semiotics 2. Demonstrate ability to write, adapt, and critically evaluate reading materials 3. Develop analytical thinking 4. Demonstrate ability to encode and decode visual sign systems 5. Explore the semantic qualities of industrial design 6. Apply semantic qualities of industrial design to design process 7. Gain skills to conduct projects based on design and culture |
In this course you will investigate the various ways in which products are given meaning and value, the way they are received and appreciated (or depreciated), with an emphasis on social, historical and cultural meanings and contexts. You will learn basic concepts and brief history of semiotics, advertising analysis, literature of product semantics, product analysis, and participate in workshops on product analysis and critical thinking. |
Week | Subject | Related Preparation | |
1) | Introduction to course and discussion on meaning | N/A | |
2) | Basic Concepts of Semiology I: Saussure and Peirce | Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63. | |
3) | Basic Concepts of Semiology II: Codes | Fiske, John (1982) ‘Chapter 4: Codes’, in Introduction to Communication Studies, London: Methuen, pp. 65-83. | |
4) | Basic Concepts of Semiology III: Barthesian Semiotics | Fiske, John (1982) ‘Chapter 5: Signification’ in Introduction to Communication Studies, London: Methuen, pp.: 85-99. | |
5) | Basic Concepts of Semiology IV: Ideology | Fiske, John (1982) ‘Chapter 9: Ideology and Meanings’ in Introduction to Communication Studies, London: Methuen, pp.: 165-188. Submission of assignment 1 | |
6) | Barthesian Semiotics of the Object | Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp.: 179-190. Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang. | |
7) | Student presentations: Semiotic analysis of an advertisement | Preparation for presentation | |
8) | Product Semantics I - How is Semiotics used in design? | Submission of assignment 2 | |
9) | Product Semantics II – “Design as Communication” | Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons, pp.: 4-9. | |
10) | Product Semantics III – “Design is Always a Message” | Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25. Submission of assignment 3 | |
11) | Product Semantics IV – Contemporary Discussions on Semantics | N/A | |
12) | Product Semantics Workshop – Applying Semantics to Design Process | Submission of assignment 4 | |
13) | Product Semantics Workshop – Applying Semantics to Design Process | Preparation for workshop | |
14) | Product Semantics Workshop – Applying Semantics to Design Process | Preparation for workshop |
Course Notes: | 1. Fiske, John (1982) Introduction to Communication Studies. London: Methuen. 2. Barthes, Roland (1994) The Semiotic Challenge. University of California Press. 3. Barthes, Roland (2012) Mythologies. New York: Hill and Wang. 4. Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons. 8. Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25. |
References: | 1. Krippendorf, K. (2006). The Semantic Turn: A New Foundation for Design. Boca Raton: Taylor & Francis Group. 2. Silverman, Kaja (1983) ‘From Sign to Subject’, in The Subject of Semiotics, New York: Oxford University Press, pp.: 3-25. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 5 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | 3 | % 55 |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | % 0 | |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 13 | 2 | 26 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 14 | 4 | 56 |
Presentations / Seminar | 1 | 2 | 2 |
Project | 0 | 0 | 0 |
Homework Assignments | 4 | 2 | 8 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 0 | 0 | 0 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 2 | 2 |
Total Workload | 94 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |