|
Week |
Subject |
Related Preparation |
1) |
Introduction to course and discussion on meaning |
N/A |
2) |
Basic Concepts of Semiology I: Saussure and Peirce |
Fiske, John (1982) ‘Chapter 3: Communication, Meaning and Signs’, in Introduction to Communication Studies, London: Methuen, pp. 39-63. |
3) |
Basic Concepts of Semiology II: Codes |
Fiske, John (1982) ‘Chapter 4: Codes’, in Introduction to Communication Studies, London: Methuen, pp. 65-83. |
4) |
Basic Concepts of Semiology III: Barthesian Semiotics |
Fiske, John (1982) ‘Chapter 5: Signification’ in Introduction to Communication Studies, London: Methuen, pp.: 85-99. |
5) |
Basic Concepts of Semiology IV: Ideology |
Fiske, John (1982) ‘Chapter 9: Ideology and Meanings’ in Introduction to Communication Studies, London: Methuen, pp.: 165-188.
Submission of assignment 1 |
6) |
Barthesian Semiotics of the Object |
Barthes, Roland (1994) ‘Semantics of the Object’, in The Semiotic Challenge, University of California Press, pp.: 179-190.
Barthes, Roland (1972) ‘The New Citroen’, in Mythologies, Hill and Wang. |
7) |
Student presentations: Semiotic analysis of an advertisement |
Preparation for presentation |
8) |
Product Semantics I - How is Semiotics used in design? |
Submission of assignment 2 |
9) |
Product Semantics II – “Design as Communication” |
Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons, pp.: 4-9. |
10) |
Product Semantics III – “Design is Always a Message” |
Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25.
Submission of assignment 3 |
11) |
Product Semantics IV – Contemporary Discussions on Semantics |
N/A |
12) |
Product Semantics Workshop – Applying Semantics to Design Process |
Submission of assignment 4 |
13) |
Product Semantics Workshop – Applying Semantics to Design Process |
Preparation for workshop |
14) |
Product Semantics Workshop – Applying Semantics to Design Process |
Preparation for workshop |
Course Notes: |
1. Fiske, John (1982) Introduction to Communication Studies. London: Methuen.
2. Barthes, Roland (1994) The Semiotic Challenge. University of California Press.
3. Barthes, Roland (2012) Mythologies. New York: Hill and Wang.
4. Krippendorff, Klaus; Butter, Reinhart (1984) Product Semantics: Exploring the Symbolic Qualities of Form. Scholarly Commons.
8. Krippendorff, Klaus; Butter, Reinhart (2007) Semantics: Meanings and Contexts of Artifacts. In Product Experience, eds. Hendrik N.J. Schifferstein and Paul Hekkert, New York: Elsevier, pp.: 1-25. |
References: |
1. Krippendorf, K. (2006). The Semantic Turn: A New Foundation for Design. Boca Raton: Taylor & Francis Group.
2. Silverman, Kaja (1983) ‘From Sign to Subject’, in The Subject of Semiotics, New York: Oxford University Press, pp.: 3-25. |
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Program Outcomes |
Level of Contribution |
1) |
Using the theoretical/conceptual and practical knowledge acquired for architectural design, design activities and research. |
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2) |
Identifying, defining and effectively discussing aesthetic, functional and structural requirements for solving design problems using critical thinking methods. |
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3) |
Being aware of the diversity of social patterns and user needs, values and behavioral norms, which are important inputs in the formation of the built environment, at local, regional, national and international scales. |
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4) |
Gaining knowledge and skills about architectural design methods that are focused on people and society, sensitive to natural and built environment in the field of architecture. |
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5) |
Gaining skills to understand the relationship between architecture and other disciplines, to be able to cooperate, to develop comprehensive projects; to take responsibility in independent studies and group work. |
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6) |
Giving importance to the protection of natural and cultural values in the design of the built environment by being aware of the responsibilities in terms of human rights and social interests. |
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7) |
Giving importance to sustainability in the solution of design problems and the use of natural and artificial resources by considering the social, cultural and environmental issues of architecture. |
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8) |
Being able to convey and communicate all kinds of conceptual and practical thoughts related to the field of architecture by using written, verbal and visual media and information technologies. |
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9) |
Gaining the ability to understand and use technical information about building technology such as structural systems, building materials, building service systems, construction systems, life safety. |
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10) |
Being aware of legal and ethical responsibilities in design and application processes. |
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