| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4446 | Inn the box Customer Relationship Management with Microsoft Dynamics | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ADEM KARAHOCA |
| Course Lecturer(s): |
Prof. Dr. ADEM KARAHOCA Dr. Öğr. Üyesi YÜCEL BATU SALMAN |
| Course Objectives: | Customer Relationship Management explains the circular relationship between suppliers, technology, and customers, which together provide the infrastructure for customer support in conventional and e-business environment. This course also explores extending the Microsoft CRM application with .NET technologies by laboratory working. |
|
The students who have succeeded in this course; 1. Describe the need for CRM for conventional and e-Business firms. 2. Define the fundamentals of developing a customer strategy. 3. Describe the customer lifecycle management and lifetime value. 4. Use CRM technology (Microsoft CRM) effectively. |
| CRM concepts, CRM application concepts, marketing management, sales management, service management, reporting, workflow management, view management, customization of a CRM application |
| Week | Subject | Related Preparation | |
| 1) | CRM concepts | ||
| 2) | CRM application concepts | ||
| 3) | Marketing management | ||
| 4) | Sales management | ||
| 5) | Service management | ||
| 6) | Service administration | ||
| 7) | Service administration / Midterm | ||
| 8) | Reporting | ||
| 9) | Workflow management | ||
| 10) | View management | ||
| 11) | Customization a CRM application 1 | ||
| 12) | Customization a CRM application 1 | ||
| 13) | Group project presentations | ||
| 14) | Group project presentations | ||
| Course Notes: | Working with Microsoft Dynamics™ CRM 4.0, Mike Snyder; Jim Steger,2008, ISBN: 0-7356-2378-3 |
| References: | CRM ile ilgili makaleler, ders notları ve ayrıca Microsoft CRM için yayınlanan web içerikleri ve kalan tüm malzemeleri içeren malzemeler sunulacaktır. Materials including CRM related articles, lecture notes and also web contents published for Microsoft CRM and all remaining materials will be submitted internally. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | 1 | % 10 |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 3 | 6 | 18 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 25 | 25 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 4 | 3 | 12 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 20 | 20 |
| Total Workload | 117 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |