| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4204 | Boyner - Retail Management | Fall | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HAKKI ÖZTÜRK |
| Course Objectives: | This course aims that the students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resources management, store design and layout, CRM, customer satisfaction and experience and financial management, supported by the real life cases. |
|
The students who have succeeded in this course; Retailing Trends & Technology, Merchandise Planning and Buying Management, Store Management, Store Design & Layout Operations Management Financial Management in Retail Marketing in Retail Human Resources Management, Corporate Responsibility & Sustainability E-Commerce Business |
| Introduction The World of Retail Fashion and trends Merchandising& Buying Operations Management – Stores Retailing Math Marketing in Retailing Store visit Human Resources Management in Retailing Corporate Responsibility and Sustainability in Retailing E-commerce / online retailing Nonstore and Nontraditional Retailing |
| Week | Subject | Related Preparation | |
| 1) | Introduction | Reading | |
| 2) | The World of Retail | Reading | |
| 3) | Fashion and trends | Reading | |
| 4) | Merchandising& Buying | Reading | |
| 5) | Operations Management – Stores | Reading | |
| 6) | Retailing Math | Reading | |
| 7) | Marketing in Retailing | Reading | |
| 8) | Store visit | Reading | |
| 9) | Store visit | Reading | |
| 10) | Human Resources Management in Retailing | Reading | |
| 11) | Corporate Responsibility and Sustainability in Retailing | Reading | |
| 12) | E-commerce / online retailing | Reading | |
| 13) | Nonstore and Nontraditional Retailing | Reading | |
| 14) | Review | Reading | |
| Course Notes: | Referance Material Title: Readings from National Retail Federation / Stores Magazine, business news etc. |
| References: | Reference Material Title: Presentation Slides of the trainers |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 15 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 41 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 84 | |
| Presentations / Seminar | |||
| Project | 2 | 10 | |
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 139 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |