MATHEMATICS (TURKISH, PHD)
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
VCD3151 Advanced Typography Fall 2 2 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s): Dr. Öğr. Üyesi İPEK TORUN
Course Objectives: The main objective of this course is to expand the student's typographic vocabulary through the use of concentration of the individual elements, letters. Designing typefaces will enable the students to advance the usage of typography in various media, as well as developing the semiotic and semantic meanings of typefaces. Students will develop typographic design skills using typography with the objective of enhancing visual form, meaning and communication.

Learning Outputs

The students who have succeeded in this course;
1) Identify the needs for typeface design
2) Design a font
3) Define understanding of typefaces
4) Demonstrate font design via digital software.
5) Design a type specimen
6) Recognize advanced features of typographic design.
7) Analyze concept-product relationship

Course Content

This course covers the following subjects as well as studying typeface design examples and projects. The course has topics on the type basics such as size, proportion spacing, kerning and readability. Fontlab studio is used for applying the designed typeface to computer systems and the necessary information and presentations about the software is given to the students.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Dersin ve programın tanıtımı None
2) Introduction to Project #1 Sketching concepts and ideas on typefaces. Decision making. Examples and discussion none
3) Type Basics 1: Size and Grid Typeface Design: Key Letters 
 Creating key letters by hand or vector based software. none
4) Type Basics 2: Shapes & Proportions Typeface Design: Majiscules 
Creating majiscule letters by hand or vector based software. Complete key letters
5) Type Basics 3: Spacing & Balance Typeface Design: Miniscules 
 Creating miniscules letters by hand or vector based software. Completing majiskule letters
6) Type Basics 4: Readibility Typeface Design: Glyphs 
Creating glyphs letters by hand or vector based software. Completing miniscule letters
7) Presentation: Alphabet 
A pre presentation of the typeface before font conversion Completing glyphs
8) Type Basics 5: x-heights Developing Revisions on the alphabet, introduction to FontLab Studio none
9) Creating Font 
 Font making in Font Lab Studio. none
10) Type Basics 6: Kerning 
Font making in Font Lab Studio. Introduction to Project #2 & #3 
Typographic Poster Design ideas none
11) Prj #2: Specimen Poster 
Working in studio Poster sketches
12) Specimen Poster Presentation 
Working in studio Finished Poster
13) Prj #3: Expression Poster 
Working in studio Poster sketches
14) Expression Poster Presentation 
Working in studio Completed Poster

Sources

Course Notes: The necessary reading will be distributed to students by the instructor on weekly basis.
References: 1) www.typoworkshop.com 2) The Elements of Typographic Style, Robert Bringhurst, Hartley and Marcs, WA, 2002 3) Thinking with Type, Ellen Lupton, Princeton Architectural Press, NY, 2004 4) Type & Tyography, Phil Baines & Andrew Haslam, Watson-Guptill, NY 2002 5) Typography Workbook, Timothy Samara, Rockport Pub., MS, 2004 6) www.briem.net 7) www.ilovetypography.com 8) www.typophile.com/

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project 1 % 50
Seminar % 0
Midterms % 0
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 10
PERCENTAGE OF FINAL WORK % 90
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 14 42
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 14 56
Presentations / Seminar
Project 14 28
Homework Assignments
Quizzes
Preliminary Jury
Midterms
Paper Submission
Jury
Final 1 4
Total Workload 130

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution