| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5613 | Country Studies and Market Entry Strategy | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Dr. YASEMİN GÖRÜM Instructor HAKAN ASLAN Instructor ENDER EMRE KANAAT |
| Course Objectives: | The aim of the course is: With analyzing country and regional markets at the sşght of current economic and political and determine the market entry strategy. This course offers an in-depth exploration of the dynamics of urban and regional change through a combination of readings and spatial analysis using real-world datasets |
|
The students who have succeeded in this course; Our approach to developing a market-entry strategy follows a proven and structured process, based on extensive industry experience and in-depth understanding of all aspects that feed into a commercial launch |
| Some topics of the course: Product roadmap, Tariffs, Advertising ,Sales and Distribution Customer service, Value proposition, Brand Target segments |
| Week | Subject | Related Preparation | |
| 1) | A product & service roadmap | Reading | |
| 2) | Pricing | Reading | |
| 3) | Brand and communication plan | Reading | |
| 4) | Peripheral regions in the global economy | Reading | |
| 5) | Models of metropolitan economies | Reading | |
| 6) | The development of a sales and distribution channel plan | Reading | |
| 7) | Mid term | ||
| 8) | Positioning, price strategy, marketing investment | Reading | |
| 9) | Development and deployment of network and support systems | Reading | |
| 10) | Measuring the health of regional economies | Reading | |
| 11) | Concept of "Clear contingency planning" | Reading | |
| 12) | Presentation | ||
| 13) | Presentation | ||
| 14) | Final | ||
| Course Notes: | Market Entry Strategies by Viktor Tielmann (Jul 29, 2010) Regional Economic Impact Analysis and Project Evaluation by H. Craig Davis (Jul 1990) |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 70 | |
| Presentations / Seminar | 14 | 59 | |
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |