| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| NMD4107 | Digital Content Management | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TİRŞE ERBAYSAL FİLİBELİ |
| Course Objectives: | Determining the content needs by conducting preliminary research, designing a content strategy in line with these findings, and implementing the project. Gaining knowledge and experience on circulation principles in order to obtain maximum engagement rates. |
|
The students who have succeeded in this course; 1) can experience every process in digital content management. 2) can design a content strategy 3) can design visuals and text to boost engagement 4) can adapt popular content formats and memes to content campaigns 5) can analyse content reports 6) can work as teams in content production and management |
| Theoretical information about content management principles will be provided and students will have the opportunity of gaining hands-on experience in application of these principles. Students will work in groups such as a content team of a digital content agency. They will design a content strategy and create visual and textual content. |
| Week | Subject | Related Preparation | |
| 1) | Introducing the syllabus & Introduction to the course | ||
| 2) | Characteristics of digital content | ||
| 3) | How to design a content strategy | ||
| 4) | Social media strategies | ||
| 5) | B2B vs B2C content strategies / Deadline for the 1st assignment | ||
| 6) | E-mail marketing strategies | ||
| 7) | User Generated Content / Deadline for the 2nd assignment | ||
| 8) | Virals, internet memes, remixes | ||
| 9) | Small Group Communication / Deadline for the 3rd assignment | ||
| 10) | SEO (Search Engine Optimization) | ||
| 11) | How to analyze a content strategy? | ||
| 12) | Group presentations and in class discussions | ||
| 13) | Group presentations and in class discussions | ||
| 14) | Group presentations and in class discussions | ||
| Course Notes: | The Routledge Companion to Remix Studies, New York: Taylor Francis. Henry Jenkins, Convergence Culture. New York: New York University Press. The Sage Handbook of Social Media, Burgess, Marwick and Poell The Language of New Media, Lev Manovich Social Media Marketing: A Strategic Approach, Barker, Barker, Bormann, Zahay van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, Culture & Society, 31(1), 41–58. https://doi.org/10.1177/0163443708098245 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 3 | % 40 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 3 | 5 | 15 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |