| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| BUS5074 | E-business and Internet marketing | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. BURÇAK VATANSEVER DURMAZ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi ADNAN VEYSEL ERTEMEL Dr. AYŞEGÜL SAĞKAYA GÜNGÖR Dr. YONCA ELDENER |
| Course Objectives: | This course has the aim of enabling the students to possess knowledge and understanding on the three main powers behind the e-commerce, that is, technological change, business development and social change. |
|
The students who have succeeded in this course; Identifying main reasons behind e-commerce, understanding the change factors that the organizations expect, telecommunication systems, web softwares, electronic data transmission, e-commerce business models, e-marketing, confidentiality and security, legal issues and the future of the e-commerce and e-commerce strategies. |
| The course content will be a combination of classical lectures and case studies. |
| Week | Subject | Related Preparation | |
| 1) | Developments in concepts related to marketing; relational marketing - customer relations management and related concepts. | Lecture notes | |
| 2) | Internet and marketing; concepts of e-commerce and e-marketing | Lecture notes | |
| 3) | Internet's impact on marketing strategies; marketing mix and e-marketing mix | Lecture notes | |
| 4) | E-marketing strategies; e-models and related concepts | Lecture notes | |
| 5) | E-marketing strategies; e-models and related concepts | ||
| 6) | E-models: processes, infrastructure and building an example e-commerce website, preparing a business plan. | ||
| 7) | Midterm Exam | ||
| 8) | Evaluation of e-marketing models | ||
| 9) | E-marketing models: marketplaces, C2C | ||
| 10) | E-marketing models: Gatherers | ||
| 11) | Payment systems and security | ||
| 12) | Content providers and their relationship with e-marketing | ||
| 13) | Communities and internet groups | ||
| 14) | Mobil marketing, mobil commerce and new business models | ||
| Course Notes: | Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| References: | Laudon, Kenneth C., (2009), E-Commerce 2009: Business, Technology, Society, Pearson, 5th edition, ISBN-10: 0136007112, ISBN-13: 9780136007111 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |