| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| MAR5502 | Introduction to Neuromarketing | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
| Course Lecturer(s): |
Instructor NEŞE SARUHAN |
| Course Objectives: | The purpose of this course is explaining the students the latest developments about Neuromarketing |
|
The students who have succeeded in this course; The students who attend to this course will be able to implement neuromarketing practices in their companies. |
| The content of this course is about the latest developments in the field of neuromarketing. |
| Week | Subject | Related Preparation |
| Course Notes: | Neuro Marketing - Patrick Renvoise / Christophe Morin - Thomas Nelson Publications - ISBN-13: 978-0785226802 |
| References: |
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