| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3638 | Special Topics on Advertising | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi HANDE BİLSEL |
| Course Lecturer(s): |
Dr. Öğr. Üyesi HANDE BİLSEL |
| Course Objectives: | This course will review the latest debates and hot issues as well as key issues and controversies that the advertising industry has started to solve and will get the students involved in real time case studies. |
|
The students who have succeeded in this course; I. Define main topics, discourses, hot debates and controversies in the area II. Recognize advertising, its supporters and its critiques III. Recognize Consumer Culture and the Savvy Consumer IV. Discuss Persuasive Content and Subliminal Messages V. Delienate the relationship between advertising content/strategy and children VI. Recognize types of controversial advertising VII.Recognize forms of online advertising and social media VIII. Analyze stereotypes in advertising IX. Delienate political advertising and social responsibility issues X. Recognize use of puffery in advertising |
| The course includes the analysis of advertising with the main topics such as consumption culture, persuasion, product placement, child usage, social media. |
| Week | Subject | Related Preparation | |
| 1) | Giriş: Ana konu başlıklarının, bağlamların ve tartışmaların genel hatlarıyla ele alınması | ||
| 2) | Reklamcılık, Destekçileri ve Eleştiriler | Reading Chapter 1 from Kim Sheenan's book Controversies in Contemporary Advertising | |
| 3) | Consumer Culture and the Savvy Consumer and Shopping Through Life | Reading Chapter 2 from Kim Sheenan's book Controversies in Contemporary Advertisising | |
| 4) | Persuasive Content and Subliminal Messages | Reading Chapter 5 from Kim Sheenan's book Controversies in Contemporary Advertising | |
| 5) | Advertising to Children | Reading Chapter 10 from Kim Sheenan's book Controversies in Contemporary Advertising | |
| 6) | Controversial Advertising | Reading Chapter 11 from Kem Sheenan's book Controversies in Contemporary Advertising | |
| 7) | Advertising and Product Placement | Reading Chapter 7 from Carol J. Pardun's book Advertising and Society | |
| 8) | Alcohol and Tobacco Advertising | Reading Chapter 12 from Kim Sheenan's book ontroversies in Contemporary Advertising | |
| 9) | Political Advertising | Reading Chapter 14 from Kim Sheenan's book Controversies in Contemporary Advertising | |
| 10) | Online Advertising and Social Networks | Reading Chapter 16 from Kim Sheenan's book Controversies in Contemporary Advertising | |
| 11) | Advertising and Stereotypes | Reading Chapter 9 from Carol J. Pardun's book Advertising and Society | |
| 12) | Advertising and Puffery | Reading Chapter 11 from Carol J. Pardun's book Advertising and Society | |
| 13) | Advertising and Social Responsibility | Reading Chapter 12 from Carol J. Pardun's Advertising and Society | |
| 14) | Presentations | The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic. | |
| 15) | Presentations | The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic. | |
| 16) | Presentations | The students will conduct research upon a topic which will be assigned to the student by the instructor and prepare a presentation on this topic. | |
| Course Notes: | Carol J. Pardun, Advertising and Society, Wiley-Blackwell, 2009. Kim Sheenan, Controversies in Contemprary Advertising, Sage, 2004. |
| References: | Mara Einstein, Advertising: What everyone needs to know, Oxford, 2017 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 20 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 2 | 6 | 12 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |