| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5216 | Digital Communication | Fall | 3 | 0 | 3 | 7 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor FATMA MELİHA NEVGÜL ANBARLILAR |
| Course Lecturer(s): |
Instructor FATMA MELİHA NEVGÜL ANBARLILAR |
| Course Objectives: | The goal of this course is to make the students to understand the new media, social media and the importance for ADV. *To make the students be aware of new media and social media. *To make the students get informed about blogs, wiki’s, podcast, videologs etc. *To make the student to understand the important relationship between the social media tools the students use everyday (such as facebook, twitter, myspace etc.) |
|
The students who have succeeded in this course; 1)will be able to informed about new media. 2)will be able to explain how public relations, advertising and marketing communication adopt themselves to new trends. 3)will be able to answer fundamental questions such as “What is social media?” , “How can you use social media actively?”. 4)will have comprehensive knowledge of fundamental rules of online advertising. 5)will be able to explain how design and implementation processes work during the course of branding. 6)will be able to informed of effective methods of marketing communication and how marketing activities are being operated in new media. 7)will be able to exemplify main interactive media implementations. (banner, blog, vlog, viral marketing activities, advergame etc.) |
| This course will cover in detail what interactive media strategies are and how these strategies are used in the fields of public relations, advertising and marketing. The ways on how to make use of interactive media strategies most effectively will be discussed and implementation processes will be supported by current examples. |
| Week | Subject | Related Preparation | |
| 1) | Introduction: Presentation of the course | ||
| 2) | Introduction to new media. What is new media, what is social media? The differences between new media and social media. | ||
| 3) | Corporate web sites and their useage by corporation | ||
| 4) | Presentation of first assigment | ||
| 5) | Blogs: Understand the blogs, its meaning for PR, the power of blogs. The rules of effective blogs, ethical side of being a blogger, corporate crisis through blogs Guest participant-Blogger | ||
| 6) | Viral marketing and diffusions of innovation | ||
| 7) | Social media. Facebook, twitter, myspce, google+ etc. Guest participant- social media professiona | ||
| 8) | New tools for communication (RSS, podcast, SEO, etc.) | ||
| 9) | Google and Facebook analytics | ||
| 10) | Online Media Relations. The new principles of writing press releases, online press releases | ||
| 11) | Digital Campaigns and cases of Public Relations and Advertising / Guest participant | ||
| 12) | Digital strategy planning | ||
| 13) | Digital Media | ||
| 14) | Digital advertising brief | ||
| Course Notes: | Socialnomics - Eric Qualman The social media bible – Lon Safko Groundswell: Winning in a world transformed by social technologies – Charlene Li & Josh Bernoff Digital Advertising: Past, Present and Future – Daniele Fiandaca and Patrick Burgoyne Brand Media Strategy: Integrated Communications Planning in the Digital Era – Antony Young |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 5 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | 1 | % 10 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 25 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 1 | 15 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 14 | 110 | |
| Total Workload | 167 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |