| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK6615 | Principles of Strategic Advertising | Fall | 3 | 0 | 3 | 9 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. ALİ ATIF BİR |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR Dr. Öğr. Üyesi HANDE BİLSEL |
| Course Objectives: | The objective of the course is to teach the fundamental teories of communication science, how to use these theories effectively, and to improve the students' ability of media literacy. |
|
The students who have succeeded in this course; 1)will be able to identify the concept of marketing and promotion and publicity in the concept of marketing 2)will be able to define communication system models 3)will be able to conceptualize advertising and advertising principles: characteristics, functions and classification 4)will be able to identify media stratgy and media planning 5)will be able to define advertising effectiveness measurement |
| The course conceptualizes the theories of communication studies and enables students to use the theories of communication studies, to manage the communication process and communication models effectivly. |
| Week | Subject | Related Preparation | |
| 1) | How Divergent Beliefs Cause Team Conflict? | ||
| 2) | Slient Running | ||
| 3) | Encoding Advertisement | ||
| 4) | International Advertisement | ||
| 5) | Producing Marketing Strategies | ||
| 6) | Advertising Culture | ||
| 7) | Use of Advertising | ||
| 8) | Advertising Science | ||
| 8) | Consumer Research | ||
| 9) | Reklamın Sosyal Kullanımı | ||
| 10) | Deconstruction of Advertising | ||
| 11) | Understanding Jingles | ||
| 12) | A meaning Based Model of Advertising Experiences | ||
| 13) | Macroeconomic Effects | ||
| 14) | Beğenilirlik | ||
| Course Notes: | Course notes will be given weekly. |
| References: | 1. Advertising Volume 1 Chris Hackley 2. Advertising Volume 2 Chris Hackley |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 0 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 30 |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 13 | 45 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 125 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 1 | 15 | |
| Total Workload | 185 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |