| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV3634 | Creative Endustries | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Objectives: | The main objective of the course is to provide techniques on how to use strategy and creativity in terms of effective marketing communication outcomes through today's marketplace case studies. |
|
The students who have succeeded in this course; Upon completing this course students will; 1- Define marketing strategy and creativity. 2- Define the process of brand positioning. 3- Define the process of strategic planning. 4- Recognize marketing problem and provide solutions. 5- Recognize contemporary consumer research approaches. 6- Define new communication trends. 7- Define the constituting elements of strategic creativity. 8- Implemet the strategic briefing process. 9- Develop presentation skills. 10- Experiment the process of working in groups by preparing and presenting their term projects. |
| This course involves the examination and execution of strategic brand building and brand survival techniques placing creativity at its core. |
| Week | Subject | Related Preparation | |
| 1) | Introduction: About strategy and creativity | ||
| 2) | Course of strategic planning: - Category, consumer, brand, communication. | Related reading will be distributed. | |
| 3) | Being an advertiser: - Defining the problem and creating the relevant solution. | Related reading will be distributed. | |
| 4) | Reading the consumer: - New generation research techniques - Analysis, hypothesis, insight | Related reading will be distributed. | |
| 5) | Zeitgeist: - Trend quest. Homework assignment 1 | ||
| 6) | Brand positioning: - Brand Map exercises. | ||
| 7) | Strategic creativity: - Laddering technique | Related reading will be distributed. | |
| 8) | Adstar: - Final project description, delivery to the groups. | ||
| 9) | Brief that inspires. | Related reading will be distributed. | |
| 10) | Idea generation: - Brainstorming techniques. Homework assignment 2 | Related reading will be distributed. | |
| 11) | Evaluation of the creative work. | ||
| 12) | Persuasive presentation: - Pitching simulation. Presentation | ||
| 13) | Guest speaker. | ||
| 14) | Review for the Final Group Project presentations. | ||
| 15) | Adstar Group Presentations 1 | ||
| 16) | Adstar Group Presentations 2 | ||
| Course Notes: | Her hafta konuyla ilgili okuma listesi sağlanacaktır. / Selected readings will be distributed on a weekly basis. |
| References: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | 1 | % 10 |
| Project | 1 | % 10 |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentations / Seminar | 1 | 3 | 3 |
| Project | 1 | 4 | 4 |
| Homework Assignments | 2 | 3 | 6 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 0 | 0 | 0 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 128 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |