| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5297 | Social Marketing | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKAN ASLAN |
| Course Objectives: | In this course student get information about in the beginning with corporate social responsibilities which includes social marketing and sectoral and academic knowledge of various dimensions of social marketing |
|
The students who have succeeded in this course; 1. Analyze the dynamics which leads to emerge of corporate social responsibility events between business and society. 2. Analyze the solutions on economic, legal, ethic and benefactor in the sector. 3. Discuss social shareholder approach and social responsibility activities which developed for different social shareholders 4. Analyze social topics whics is related to social marketing and social purpose with examining examples and compare to social responsibility activities. 5. Get knowledge about Sustainabilitiy approach and sustainability reporting. |
| In this course,the progress on the realtions between business and society, Social shareholder approach, corporate benefactor, in environmental, social and social area responsibility and marketing activities. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | Relations between business and society | ||
| 3) | Corporate citizenship, Corporate Socail Responsibilities, Corporate Social responsiveness and corporate social performance | ||
| 4) | Social Shareholders Approach to society, business and ethic values and efficient social shareholder management | ||
| 5) | subject management and crisis management, Sustainability reporting | ||
| 6) | consumer as Socail shareholders, topics of product and service, cause related marketing, social marketing | ||
| 7) | Midterm Exam | ||
| 8) | environment sustainability subjects as a social shareholders | ||
| 9) | social benefactor and business giving as social shareholder | ||
| 10) | Workers as social shareholder, workplace problems, privacy, security and health issues, workers voluntariness | ||
| 11) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | ||
| 12) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | ||
| 13) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey | ||
| 14) | Coorperations' corporate social responsibility and social marketing applications and group presentations in Turkey. Last course and review of the topics | ||
| Course Notes: | Archie B. Carroll - Business and Society Philip Kotler ve Nancy Lee - Kurumsal Sosyal Sorumluluk Hamish ve Pringle - Marka Ruhu |
| References: | Archie B. Carroll - Business and Society Philip Kotler ve Nancy Lee - Kurumsal Sosyal Sorumluluk Hamish ve Pringle - Marka Ruhu |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 14 | 96 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 54 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 6 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 200 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |