| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL3554 | Public Relations Cases | Spring | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Must Course |
| Course Level: | Bachelor |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Lecturer(s): |
Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | In this course students will have information about campaign process in public relations. The main aim of this course is to learn how to analyze the cases on related topics from the perspective of a public relations specialist. |
|
The students who have succeeded in this course; Students who complete this lecture will be able to 1) Have information about the campaign process in public relations 2) Critically evaluate the communication efforts directed to different target groups. 3) Recognize different target audiences that an organization should consider for its communication efforts 4) Define the basic concepts of corporate reputation, image and identity 5) Explain relations with a variety of consumers of organizations 6) Define the sustainability communication for modern organizations 7) Have knowledge and skills on issue and risk management 8) Define and discuss political communication 9) Describe the characteristics of an organization's financial problems and issues 10) Understand the principles of effective employee communication 11) Explain government relations issues 12) Discuss effectiveness and efficiency in public relations campaigns |
| In this course, corporate image, identity and reputation, marketing public relations, health communication, issue and risk management, sustainability communication, political communication, investor relations, employee communication, government relations campaigns will be analyzed. |
| Week | Subject | Related Preparation | |
| 1) | Course introduction, explanation of course aim and content | ||
| 2) | Campaign process in public relations | ||
| 3) | Corporate image, identity and reputation | ||
| 4) | International customer relations | ||
| 5) | Sustainability communication | ||
| 6) | Health communication | ||
| 7) | Issues and risk management | ||
| 8) | City branding and communication | ||
| 9) | Internal Communications and Employee Relations | ||
| 10) | Investor relations and case analysis | ||
| 11) | Political communication and case analysis | ||
| 12) | Government relations and case analysis | ||
| 13) | Public Affairs and case analysis | ||
| 14) | Sample Case Evaluations and Review For The Final Exam | ||
| Course Notes: | Hendrix, J. A., Hayes, D. C., & Kumar, P. D. (2012). Public relations cases. Cengage Learning. |
| References: | 1) Swann, P. (2014). Cases in public relations management: The rise of social media and activism. Routledge. 2) McKee, K. B., Richardson, K., Hinton, M., & Lamb, L. F. (2010). Applied public relations: Cases in stakeholder management. Routledge |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 1 | % 20 |
| Presentation | 0 | % 0 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 50 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 70 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 1 | 3 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 4 | |
| Total Workload | 123 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | 5 |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | 5 |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | 4 |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | 4 |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | 1 |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | 2 |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | 4 |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | 5 |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | 3 |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | 2 |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | 4 |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | 1 |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | 3 |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. | 3 |