| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| MAR5100 | Innovation Management | Fall | 3 | 0 | 3 | 10 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi BURÇAK PERKER |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU |
| Course Objectives: | The purpose of this course is explaining the students the latest developments about Innovation Management |
|
The students who have succeeded in this course; The students who attend to this course will be able to implement innovation management practices in their companies. |
| The content of this course is about the latest developments in the field of innovation management. |
| Week | Subject | Related Preparation | |
| 1) | Introduction and Main Definitions | ||
| 2) | The History of the Industrial Inventions and Innovations | ||
| 3) | The Importance of Innovation for the Companies and Economies | ||
| 4) | The Different Types, Advantages and Principles of Innovation | ||
| 5) | Innovation for Sustainable Competition and Marketing | ||
| 6) | New Product Development | ||
| 7) | Packaging and Innovation | ||
| 8) | Innovation on Pricing Strategies and Discount Politics | ||
| 9) | Innovative Approaches on Distribution and Logistics | ||
| 10) | Promotion Strategies and Innovation | ||
| 11) | Innovative Approaches about Sales Management | ||
| 12) | Advertisement Industry and Innovation Management | ||
| 13) | Integration of the Firm' s Departments for the Innovation | ||
| 14) | Presentations of the Assignments | ||
| 15) | Preparation for the Final Exam | ||
| 16) | Final Exam | ||
| Course Notes: | Innovation Management and New Product Development - Paul Trott - Pearson Publication - ISBN-13: 9780273686439 |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 1 | % 15 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 1 | % 30 |
| Presentation | 0 | % 0 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 25 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 30 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 15 | 3 | 45 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 0 | 0 | 0 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 4 | 15 | 60 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 2 | 2 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 2 | 2 |
| Total Workload | 109 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |