MATHEMATICS (TURKISH, PHD)
PhD TR-NQF-HE: Level 8 QF-EHEA: Third Cycle EQF-LLL: Level 8

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
ISL5908 Sports Communication Fall 3 0 3 8
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: Tr
Type of course: Departmental Elective
Course Level:
Mode of Delivery: Face to face
Course Coordinator : Dr. Öğr. Üyesi CEM TINAZ
Course Lecturer(s): Dr. Öğr. Üyesi CEM TINAZ
Course Objectives: The aim of this course is to provide a comprehensive structure, skills, tools and applications for achieving effective communication within the very complex environment of the sport sector. After providing general information about communication, the focus will be on the strategic communication within the spor organisations.

Learning Outputs

The students who have succeeded in this course;
The attendee can analyse its stakeholders in an effective way.
The attendee knows how often he/she communicates with its stakeholders, the content of the communication and the right channels and ways for effective communication.
The attendee can communicate within the complex structure of the sport industry in a target oriented way.

Course Content

The negative features of commercialized sport - sport specific communication medium
The concept of communication - communication elements - Mass communication
Sports organizations in different qualities according to the organizational structure
Different aspects of corporate communication in sports organizations
Communications department of sports organizations and different structures
Analysis - Planning - Review

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Modern Sport Components and Communication Concept
2) The negative features of commercialized sport - sport specific communication medium
3) Introduction to communication in sport organisations
4) Organising the communication structures
5) Communications department in sport organisations and various structures
6) Communications planning in sport organisations
7) Analyses - planning - evaluation in sport communication
8) Issue management and issues arise in sport organizations
9) Internal communication tools and mediums
10) Communication related risks within the sport organisations and early assessment of these risks
11) Crisis communication in sport organisations
12) Globalization in Sport Communication: Key Issues, Phases, and Trends
13) Stakeholder analyses in sport and strategic communication planning
14) Case studies in sport communication
15) Case studies in sport communication
16) Case studies in sport communication

Sources

Course Notes:
References: Case Studies in Sport Communication EDITED BY ROBERT S. BROWN AND DANIEL J. O’ROURKE III HANDBOOK OF SPORTS AND MEDIA Edited by Arthur A.Raney Jennings Bryant

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 0 % 0
Laboratory 0 % 0
Application 0 % 0
Field Work 0 % 0
Special Course Internship (Work Placement) 0 % 0
Quizzes 0 % 0
Homework Assignments 0 % 0
Presentation 1 % 10
Project 1 % 10
Seminar 0 % 0
Midterms 1 % 30
Preliminary Jury 0 % 0
Final 1 % 50
Paper Submission 1 % 0
Jury 0 % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 40
PERCENTAGE OF FINAL WORK % 60
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 16 48
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 16 32
Presentations / Seminar
Project 8 24
Homework Assignments 3 6
Quizzes
Preliminary Jury
Midterms 1 2
Paper Submission 2 2
Jury
Final 1 2
Total Workload 116

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution