| SPORTS MANAGEMENT (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5906 | Sports Marketing | Spring | 3 | 0 | 3 | 6 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN |
| Course Lecturer(s): |
Assoc. Prof. GÜLBERK GÜLTEKİN SALMAN |
| Course Objectives: | sport marketing, relying on fundamentals of marketing, covers issues in sport industry. differences and uniqueness of the sports and sports products are discussed and accordingly promotion mix, pricing and distribution will be investigated, and finally competent sport marketers will be ready to work in sports industry. |
|
The students who have succeeded in this course; students will reach the objectives mentioned below: -understanding the environmental factors when making decision in the sports organization -understanding the foundations of strategic marketing planning -being able to both write and present complicated sport management issues -understanding sponsorship -being able to practice sport marketing concepts in real life examples |
| there will be not only be presentations but also case works, homework and practices which will be presented by the students and discussions of current events. there will not be a one way communication where the instructor talks and everyone listens, but it will be interactive where there will be discussions so that the material will be understood instead of memorized. that is why students need to be ready for the material of the day. attendance is crucial. |
| Week | Subject | Related Preparation | |
| 1) | Marketing elements and introduction to sport industry | Lecture notes | |
| 2) | Contengincy plans for Strategic sport marketing | lecture notes | |
| 3) | Research tools for understanding sport consumers | lecture notes | |
| 4) | Understanding consumer who attend to events | lecture notes | |
| 5) | Understanding consumers who watch events | lecture notes | |
| 6) | Segmenting, targeting, positioning | lecture notes | |
| 7) | midterm | between chapters 1 and 6 | |
| 8) | Sport product | lecture notes | |
| 9) | Managing sport product | lecture notes | |
| 10) | promotional mix | lecture notes | |
| 11) | Sporsorship programs | lecture notes | |
| 12) | pricing and strategies | lecture notes | |
| 13) | Implimentation and Control in Strategic Sport Marketing | lecture notes | |
| 14) | Presentations | Presenting the topic of choice | |
| 15) | Presentation | presenting the topic of choice | |
| 16) | |||
| Course Notes: | Argan,M. ve Katırcı, H. (2002). Spor Pazarlaması. Nobel: Ankara |
| References: | Shank, M.D. (2011). Sports Marketing: A Strategic Perspective.5th Edition. Prentice Hall. Fullerton, S. (2011). Sports Marketing, 2nd Edition, McGraw-Hill/Irwin |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 10 | % 10 |
| Laboratory | 0 | % 0 |
| Application | 0 | % 0 |
| Field Work | 0 | % 0 |
| Special Course Internship (Work Placement) | 0 | % 0 |
| Quizzes | 0 | % 0 |
| Homework Assignments | 0 | % 0 |
| Presentation | 1 | % 20 |
| Project | 0 | % 0 |
| Seminar | 0 | % 0 |
| Midterms | 1 | % 30 |
| Preliminary Jury | 0 | % 0 |
| Final | 1 | % 40 |
| Paper Submission | 0 | % 0 |
| Jury | 0 | % 0 |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 12 | 3 | 36 |
| Laboratory | 0 | 0 | 0 |
| Application | 10 | 5 | 50 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 1 | 5 | 5 |
| Study Hours Out of Class | 12 | 3 | 36 |
| Presentations / Seminar | 2 | 2 | 4 |
| Project | 1 | 10 | 10 |
| Homework Assignments | 10 | 3 | 30 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 5 | 5 |
| Paper Submission | 1 | 10 | 10 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 10 | 10 |
| Total Workload | 196 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To be able to comprehend the interdisciplinary interaction that sports management is related to. | |
| 2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of sports management. | |
| 3) | To be able to systematically transfer current developments in the field of sports management and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
| 4) | To be able to critically evaluate the knowledge and skills acquired in the field of sports management expertise and to direct their learning. | |
| 5) | Being able to lead in environments that require solving problems related to sport management. | |
| 6) | To be able to use the knowledge, problem solving and/or application skills they have internalized in the field of sports management in interdisciplinary studies |