PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
PRL3518 Editorial Analysis ll Spring 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Assoc. Prof. ELİF ENGİN
Course Objectives: This course is designed to introduce the basics of news gathering and news analysing, as well as to examine and critique the role of journalist in our society.

Learning Outputs

The students who have succeeded in this course;
1) Students will be able to define the terms of “Journalism” and “TV Journalism”
2) Students will be able to provide basic education in the discipline of TV journalism.
3) Students will be to have an overall knowledge of the theory and practice of TV journalism.
4) Students will foster original scholarly work in the discipline of TV journalism.
5) Students will be able to understand the relationship between the news organization and society.
6) Students will be able have the understanding of TV Journalism and its role in our culture.
7) Students will regonize the ethical issues in Journalism.
8) Students will be able to demonstrate an awareness of professional values, standards and ethics.
9) Students will be able to regonize the familiarity with both historical and contemporary news technologies and applications.
10) Students will be able to evaluate the differences and familiarities between journalism and Tv journalism.

Course Content

Students will be able to demonstrate an awareness of professional values, standards and ethics;to understand the relationship between the news organization and society,to be self-reliant and self-confident about what is to be reported.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction: About Journalism and TV Journalism
2) TV Journalism and Journalism: Definition, Values and Impacts
3) Journalist – Professionals in a Market Culture
4) Definition of Journalism on the background of postmodernism
5) TV Journalism: Industrial & Theoretical Foundations
6) TV Journalism: Law & Ethics
7) Television Journalism: Formats
8) Discussion/ debate/ in-depth report/analysis/ News documentary/ live broadcast
9) TV Journalism in Practice: Introduction to the Process of News Production
10) TV Journalism in a Changing Environment: New Technology & New Media
11) TV Journalism and New Media Journalism
12) Discussion about the agenda of Turkey
13) Discussion about the agenda of the world
14) Review For The Fınal Project and giving the assignment for the final project

Sources

Course Notes:
References: Reading Material Will Be Given On Weekly Basis

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 0 % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments 1 % 20
Presentation % 0
Project % 0
Seminar % 0
Midterms 1 % 30
Preliminary Jury % 0
Final 1 % 50
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours 13 39
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class 13 65
Presentations / Seminar
Project
Homework Assignments 1 4
Quizzes
Preliminary Jury
Midterms 1 5
Paper Submission
Jury
Final 1 6
Total Workload 119

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.