PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP1006 History of Civilization II Fall
Spring
3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: GE-Elective
Course Level: Bachelor
Mode of Delivery: E-Learning
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s): Dr. Öğr. Üyesi NURAN FERYAL TANSUĞ DOURLARİS
Dr. Öğr. Üyesi DERYA TARBUCK
Dr. Öğr. Üyesi SUNA ÇAĞAPTAY
Course Objectives: The aim of this course is to survey the development of civilization from a historical perspective

Learning Outputs

The students who have succeeded in this course;
1. The student shall know the phases of the middle ages of Europe and be able to define them.
2. The student shall know the difference between American and African civilizations.
3. The student shall be able to know Abbasid Decline and the Spread of Islamic Civilization.
4. The student shall be familiar with The Spread of Chinese Civilization: Korea, Japan, and Vietnam.
5. The student shall be able to benchmark different cultural civilizations in the same view point.
6. Studens shall be able to explain the reasons as to how Instrial Revolution came into being.

Course Content

This is an era which is governed largely by European ideas and institutions and we will examine the rise of the west in great depth and detail, but we will also analyze global responses and consequences.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) The East and The West, 1400-1600 The East: Mongol Empire, Ottoman Empire, Safavid Dynasty The West: Renaissance and Reform, 1300-1600
2) Age of Discoveries: Scientific Revolution and Great Explorations
3) Age of Reason: The Enlightenment, 1700s-1850s
4) American Revolution, 1763-1775
5) French Revolution, 1789
6) Empires: East and West Napoleon’s Empire, 1804-1814 Ottoman Empire, 1600-1800
7) After Napoleon: Political Ideologies and the Age of Nation-States, 1820-1880
8) The Industrial Revolution, 1750-1910s
9) Last Tensions of the Empire: Ottoman Empire, 19th-20th century
10) Modern Era: Science, Arts and Politics, 19th - 20th century
11) World War I / The Great War, 1914-1918
12) Interwar Years, 1919-1938
13) Second World War, 1939-1945
14) Cold War and Its Aftermath, 1945-1991

Sources

Course Notes:
References:

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 48 % 20
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms 2 % 40
Preliminary Jury % 0
Final 1 % 40
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Laboratory 0 0 0
Application 0 0 0
Special Course Internship (Work Placement) 0 0 0
Field Work 0 0 0
Study Hours Out of Class 0 0 0
Presentations / Seminar 0 0 0
Project 0 0 0
Homework Assignments 0 0 0
Quizzes 2 8 16
Preliminary Jury 0
Midterms 1 15 15
Paper Submission 0
Jury 0
Final 1 20 20
Total Workload 93

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.