MARKETING (TURKISH, NONTHESIS, DISTANCE EDUCATION) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5110 | Organizational Behavior | Spring | 3 | 0 | 3 | 8 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Dr. Öğr. Üyesi ABDULLAH FATİH AKÇAN Prof. Dr. AHMET ERKUŞ Dr. Öğr. Üyesi GÜL SELİN ERBEN Assoc. Prof. HAKKI AKTAŞ Dr. İBRAHİM AYHAN TON Assoc. Prof. ÖMER TURUNÇ Dr. Öğr. Üyesi UMUT EROĞLU Prof. Dr. ERDOĞAN KOÇ Assoc. Prof. DUYGU KIZILDAĞ Prof. Dr. EDİP ÖRÜCÜ Prof. Dr. SENAY YÜRÜR Dr. Öğr. Üyesi DORUK UYSAL İRAK Dr. Öğr. Üyesi ÇAĞLA PINAR BOZOKLU Dr. Öğr. Üyesi İLKAY TURAN |
Course Objectives: | Organizational Behavior deals with organizations and employees within the organizations. The purpose of the course is to understand the behavior, perception and attitudes of each individual in the company. This information gathered from the employees directly effect the well-being, performance and effectiveness of the organization. OB has four characteristics: one, it is grounded in the scientific method. Second, it studies individuals, groups, and organizations. Third, it is interdisciplinary in nature. And fourth, OB is used as the basis for enhancing organizational effectiveness and individual well-being. |
The students who have succeeded in this course; After completed the course, you should: (i) analyze individual and group behavior; (ii) understand different work groups, cultures and environments affect an individual behavior; (iii) be well experienced in developing actions to different employees according to their perceptions and attitudes. |
Course will based on nature of the organizational behaviour fields. Some of the subheadings covered in this course are; motivation concepts, team works, leadership, organization structures and conflict-negotiation process. |
Week | Subject | Related Preparation | |
1) | Foundations of Organizational behavior | reading related book | |
2) | Foundations of Organizational behavior-Organizational and Environmental Factors | reading related book | |
3) | Organizational culture | reading related book | |
4) | Individual perceptions, values and norms | reading related book | |
5) | motivation | reading related book | |
6) | Perception and decision making | reading related book | |
7) | mid term | . | |
8) | Group behavior and conflict management | reading related book | |
9) | leadership | reading related book | |
10) | presentations | powerpoint slides | |
11) | presentations | powerpoint slides | |
12) | presentations | powerpoint slides | |
13) | presentations | powerpoint slides | |
14) | presenations | powerpoint slides | |
15) | Final | . |
Course Notes: | •Eren, E. (2012). Örgütsel Davranış ve Yönetim Psikolojisi. 13. Baskı, Beta Yayınları. |
References: | Stephen Robbins, Timothy Judge, OB, Pearson-Prentice Hall, 2011 |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Laboratory | 0 | % 0 |
Application | 0 | % 0 |
Field Work | 0 | % 0 |
Special Course Internship (Work Placement) | 0 | % 0 |
Quizzes | 0 | % 0 |
Homework Assignments | 0 | % 0 |
Presentation | 1 | % 10 |
Project | 1 | % 10 |
Seminar | 0 | % 0 |
Midterms | 1 | % 30 |
Preliminary Jury | 0 | % 0 |
Final | 1 | % 40 |
Paper Submission | 0 | % 0 |
Jury | 0 | % 0 |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 39 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 14 | 84 | |
Presentations / Seminar | 1 | 2 | |
Project | 1 | 2 | |
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 3 | |
Paper Submission | |||
Jury | |||
Final | 1 | 3 | |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge in the same or a different field at the level of expertise, based on undergraduate level qualifications. | |
2) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field of marketing. | |
3) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field of marketing and to produce solutions by taking responsibility. | |
4) | To be able to critically evaluate the knowledge and skills acquired in the field of marketing expertise and to direct their learning. | |
5) | To be able to systematically convey the current developments in the field of marketing and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
6) | To be able to develop strategy, policy and implementation plans in the field of marketing and to evaluate the results obtained within the framework of quality processes. |