| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5190 | Retail Management | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi FATİH ANIL Dr. YONCA ELDENER |
| Course Objectives: | The course aims to teach the use of logistics and supply chain in retail management. The course is based on case studies, in-class applications and discussions. |
|
The students who have succeeded in this course; I. Students who complete this course can explain contemporary issues in retail management. II. Students can use relevant concepts and terminology. III. Students can evaluate contemporary topics in retail management from different points of view. IV.Students who have completed the course can explain the importance of retail management in economic growth. |
| This course studies how retailers plan in the contemporary and complex retail market and how they go through the adaptation phases. It focuses on topics such as defining target customer group, data mining, choosing place for retail shops, managing the retail company, commerce management, pricing and customer relations. |
| Week | Subject | Related Preparation | |
| 1) | Definition and scope of the concept of retail | ||
| 2) | Retail marketing system and retail marketing environment | ||
| 3) | Retail marketing management | ||
| 4) | Retail supply chain management | ||
| 5) | Building retail shop atmosphere | ||
| 6) | Specific brand management | ||
| 7) | Midterm Exam | ||
| 8) | Category management | ||
| 9) | Online retailing | ||
| 10) | Customer relations management | ||
| 11) | International retail management | ||
| 12) | Efficieny and efficacy in retail supply chains | ||
| 13) | Mega retailers and their supply chain structures | ||
| 14) | Contemporary topics in retailing | ||
| Course Notes: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
| References: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | 1 | % 20 |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | 13 | 48 | |
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 81 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | |||
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 2 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 2 | |
| Total Workload | 175 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |