MBA (TURKISH, THESIS) | |||||
Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
ISL5190 | Retail Management | Fall Spring |
3 | 0 | 3 | 8 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | Tr |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
Course Lecturer(s): |
Assoc. Prof. YUSUF CAN ERDEM Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi FATİH ANIL Dr. YONCA ELDENER |
Course Objectives: | The course aims to teach the use of logistics and supply chain in retail management. The course is based on case studies, in-class applications and discussions. |
The students who have succeeded in this course; I. Students who complete this course can explain contemporary issues in retail management. II. Students can use relevant concepts and terminology. III. Students can evaluate contemporary topics in retail management from different points of view. IV.Students who have completed the course can explain the importance of retail management in economic growth. |
This course studies how retailers plan in the contemporary and complex retail market and how they go through the adaptation phases. It focuses on topics such as defining target customer group, data mining, choosing place for retail shops, managing the retail company, commerce management, pricing and customer relations. |
Week | Subject | Related Preparation | |
1) | Definition and scope of the concept of retail | ||
2) | Retail marketing system and retail marketing environment | ||
3) | Retail marketing management | ||
4) | Retail supply chain management | ||
5) | Building retail shop atmosphere | ||
6) | Specific brand management | ||
7) | Midterm Exam | ||
8) | Category management | ||
9) | Online retailing | ||
10) | Customer relations management | ||
11) | International retail management | ||
12) | Efficieny and efficacy in retail supply chains | ||
13) | Mega retailers and their supply chain structures | ||
14) | Contemporary topics in retailing |
Course Notes: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
References: | Aydın, K. (2007) Perakende Yönetiminin Temelleri Nobel Yayın Dağıtım |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | 1 | % 20 |
Seminar | % 0 | |
Midterms | 1 | % 30 |
Preliminary Jury | % 0 | |
Final | 1 | % 40 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Workload | |
Course Hours | 14 | 42 | |
Laboratory | |||
Application | 13 | 48 | |
Special Course Internship (Work Placement) | |||
Field Work | |||
Study Hours Out of Class | 14 | 81 | |
Presentations / Seminar | |||
Project | |||
Homework Assignments | |||
Quizzes | |||
Preliminary Jury | |||
Midterms | 1 | 2 | |
Paper Submission | |||
Jury | |||
Final | 1 | 2 | |
Total Workload | 175 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | Being able to develop and deepen their knowledge at the level of expertise in the same or a different field, based on undergraduate level qualifications. | |
2) | To be able to comprehend the interdisciplinary interaction with which the field is related. | |
3) | To be able to use the theoretical and applied knowledge at the level of expertise acquired in the field. | |
4) | To be able to interpret and create new knowledge by integrating the knowledge gained in the field with the knowledge from different disciplines, | |
5) | To be able to solve the problems encountered in the field by using research methods. | |
6) | To be able to systematically transfer current developments in the field and their own studies to groups in and outside the field, in written, verbal and visual forms, by supporting them with quantitative and qualitative data. | |
7) | To be able to critically examine social relations and the norms that guide these relations, to develop them and take action to change them when necessary. | |
8) | To be able to critically evaluate the knowledge and skills acquired in the field of expertise and to direct their learning. | |
9) | To be able to supervise and teach these values by observing social, scientific, cultural and ethical values in the stages of collecting, interpreting, applying and announcing the data related to the field. | |
10) | To be able to develop strategy, policy and implementation plans in the fields related to the field and to evaluate the obtained results within the framework of quality processes. | |
11) | To be able to use the knowledge, problem solving and/or application skills they have internalized in their field in interdisciplinary studies. | |
12) | Being able to independently carry out a work that requires expertise in the field. | |
13) | To be able to develop new strategic approaches for the solution of complex and unpredictable problems encountered in applications related to the field and to produce solutions by taking responsibility. | |
14) | Ability to lead in environments that require solving problems related to the field |