| Language of instruction: |
En |
| Type of course: |
Departmental Elective |
| Course Level: |
Bachelor
|
| Mode of Delivery: |
Face to face
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| Course Coordinator : |
Dr. Öğr. Üyesi İPEK TORUN |
| Course Lecturer(s): |
Instructor MATİLDE WOL
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| Course Objectives: |
Point of Purchase (also called POP) or Point of Sales (POS) are a cost-effective way to increase sales and brand awareness.
An essential course for creating striking and innovative designs and store displays. Students work on a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic art fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers.
With full-color photographs throughout, Point of Purchase is a must for any advertising campaign involved in retail, interior, exhibition, stand, and event design. |
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Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
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| 2) |
Principles of POP DESIGN |
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| 3) |
Discussing current POP designs |
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| 4) |
Research/Chossing a brand (different for each student) |
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| 5) |
First layouts presentation |
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| 6) |
Final layout presentation/ BTL Campaign |
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| 7) |
Review and Process |
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| 8) |
Researching current POP designs |
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| 9) |
Discussing current POP designs |
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| 10) |
Research/ one brand for all the students |
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| 11) |
Concept board presentation |
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| 12) |
Working on POP materials/layouts presentation 1 |
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| 13) |
layout presentation 2 |
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| 14) |
Review and Process |
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|
Program Outcomes |
Level of Contribution |
| 1) |
Create design oriented application for the visual communication design field. |
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| 2) |
Resolve visual communication problems via concept based designs and an integrated perspective in the visual communication design field. |
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| 3) |
Qualify in design directing through analysis and design processes. |
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| 4) |
Display creative thinking, approach and production process skills. |
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| 5) |
Integrate basic fields of visual communication; print, time-based and interactive media, through mastering each one of these fields individually. |
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| 6) |
Identify complementary design solutions in the visual field in order to solve communication problems. |
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| 7) |
Perform necessary operational skills in order to finalize products in the visual communication design field. |
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| 8) |
Evaluate recent design trends and the evolving aesthetic perspectives. |
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| 9) |
Use recent design softwares that coincide with the developing information technologies and communication channels. |
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| 10) |
Interpret theoretical, historical and intellectual roots of the visual communication design field. |
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| 11) |
Perform necessary time management in order to complete a visual communication design project. |
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| 12) |
Demonstrate leadership qualities in a design team as well as individual skills during the progress of a visual communication design project. |
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| 13) |
Display compositional solutions and aesthetic skills to fulfill design needs in a visual communication design work. |
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| 14) |
Develop academical, intellectual and critical point of view for global, local and individual visual communication design works. |
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