| ADVERTISING AND BRAND COMMUNICATIONS MANAGEMENT (TURKISH, THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5887 | Seminar | Fall | 0 | 0 | 0 | 10 |
| Prerequisites: |
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| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Must Course |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi ÖNDER YÖNET |
| Course Lecturer(s): |
Prof. Dr. ALİ ATIF BİR Prof. Dr. YEŞİM ULUSU |
| Course Objectives: | This course is designed to provide students with an introduction to general theoretical perspectives and related theories used by researchers in the field of communication. Through readings, student-facilitated discussions, presentations, exercises, and instructor lectures, students will gain a firm understanding of how theory helps us to understand communication phenomenon, and how it is used in research. |
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The students who have succeeded in this course; 1. Be able to interpret and criticize scientific contents 2. Be able to discuss the main components of a variety of communication theories. 3. Be able to apply theoretical principles to “real world” situations, interactions, and messages. 4. Learn to apply course material (to improve thinking, problem-solving, decision-making, and to further research) |
| In this course students will analyse the theories, schools and approaches in the field of communication from past to present. Hence they will be able to think and comment fully on the present communication processes while mass communication being in the first place. |
| Week | Subject | Related Preparation | |
| 1) | Introduction,discussing syllabus and explication of communication | None | |
| 2) | Defining Communication. Traditions of communication theory. Introduction to mass communication theory. The rise of mass media | Extra reading material 1 | |
| 3) | Dominant paradigm for mass communication theory. Laswell, Information Model, Shannon Weaver & Festinger. | Preparation for the class, pre-reading | |
| 4) | Critical Theories; Frankfurt School, Gramsci & Hegemony, Althusser & “ideological state apparatuses”. | Preparation for the class, pre-reading | |
| 5) | Chicago School | Extra reading material 2 | |
| 6) | Cultural Studies. British Cultural School. Mass communication vs. Popular Culture | Preparation for the class, pre-reading | |
| 7) | Review | Review of the previous subjects | |
| 8) | Structuralism & semiology; Ferdinand de Saussure, Roland Barthes | Preparation for the class, pre-reading | |
| 9) | Uses & gratifications theory. Handing homework assignment 1 in. | Preparation for the class, pre-reading | |
| 10) | Agenda setting, spiral of silence | Preparation for the class, pre-reading | |
| 11) | Communication technology determinism; Innis & McLuhan | Extra reading material 3 | |
| 12) | Critical political economy | Preparation for the class, pre-reading | |
| 13) | New media & information society | Preparation for the class, pre-reading | |
| 14) | General evaluation. Handing homework assignment 2 in. | Preparation for the class, pre-reading | |
| Course Notes: | Communication Theories, John R. Baldwin, Stephen D. Perry, Mary Anne Moffitt, Pearson, 2004. Şermin Tekinalp ve Ruhdan Uzun, İletişim Araştırmaları ve Kuramları, Derin Yayınları, 2004. Communication Studies: The Essential Resource, Andrew Beck, Peter Bennett ve Peter Wall, Routledge, 2004. İletişim Modelleri, Denis Mcquail ve Sven Windahl, İmge Kitabevi. İletişim Sözlüğü, Erol Mutlu, Ark Yayınevi, 1995. |
| References: | Mass Communication Theory: Foundations, Ferment, and Future (Wadsworth Series in Mass Communication and Journalism), Stanley J. Baran, Dennis K. Davis, 2011. İletişim Kuramları:Kökenleri, Yöntemleri ve Kitle İletişim Araçlarında Kullanımları, Werner J. Severin, James W. Tankard, Wr., Çev.:Doç.Dr.Ali Atıf Bir, Araş.Gr.N.Serdar Sever, Anadolu Üniversitesi Yayınları, Eskişehir, 1994. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 2 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 40 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 60 | |
| PERCENTAGE OF FINAL WORK | % 40 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 134 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 2 | 24 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 1 | 16 | |
| Paper Submission | |||
| Jury | |||
| Final | 1 | 30 | |
| Total Workload | 246 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |