| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| REK5301 | Creativity in Marketing Communication | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor OĞUZHAN AKAY |
| Course Lecturer(s): |
Dr. Öğr. Üyesi ŞAFAK ŞAHİN |
| Course Objectives: | Objective of the course is to teach students, how to produce advertisements for newspapers, magazines, tv, radio and internet. Also how to produce creative content for printed materials, billboards and ink-jet prints for indoor and outdoor media is within the scope of the course. In this course, students learn all techniques of creative advertising production. |
|
The students who have succeeded in this course; 1- will be able to identify the creative process. 2- will be able to identify process of defining problem. Problem/Solution. 3- will be able to gather information and use of information. 4- will be able to execute the ideas. |
| In this course, students learn how to produce creative content for advertisements and to manage this creative process. The trends in advertising industry in Turkey and in the world are analysed. Afterwards students turn their theoretical knowledge to practice. |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | creative process and personality. | ||
| 3) | Understanding the creative process: - Creative personality - Factors blocking creativity - How to brainstorm? Deadline for 1st Homework. | ||
| 4) | Having fun, being innovative and idea lover. Exercises. | ||
| 5) | Lock on to target. Being childish and enhancing curiosity. | ||
| 6) | How does the process of thinking works? Methods of combination to access new ideas. Exercises. Deadline for 2nd. Homework. | ||
| 7) | Process of defining problem. Problem/Solution. Ways of seeing. | ||
| 8) | Gathering information and use of information. Revising and passing the rules during the search of idea. | ||
| 9) | Giving up created ideas and initialization methods in the search for new ideas. Deadline for 3rd. Homework. | ||
| 10) | Execution of ideas. Exercises. | Preparation of homework. | |
| 11) | Basic determinants of the copywriting process. Briefing for final presentations. | ||
| 12) | Strategy and media products. Deadline for 4th Homework. | ||
| 13) | Methods of copy and script writing. | ||
| 14) | Review. | ||
| Course Notes: | Ders notları haftalık olarak verilecektir. Course notes will be given weekly. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 4 | % 20 |
| Presentation | 1 | % 40 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | % 0 | |
| Preliminary Jury | % 0 | |
| Final | 1 | % 30 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 70 | |
| PERCENTAGE OF FINAL WORK | % 30 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 14 | 42 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 70 | |
| Presentations / Seminar | 3 | 24 | |
| Project | |||
| Homework Assignments | 13 | 45 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | |||
| Paper Submission | |||
| Jury | |||
| Final | 1 | 16 | |
| Total Workload | 197 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |