| ACTUARIAL SCIENCE (TURKISH, NON-THESIS) | |||||
| Master | TR-NQF-HE: Level 7 | QF-EHEA: Second Cycle | EQF-LLL: Level 7 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ISL5201 | Marketing Management | Fall | 3 | 0 | 3 | 8 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | Tr |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi TUĞCAN DEMİR |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAZIM SELÇUK TUZCUOĞLU Dr. Öğr. Üyesi ÖZLEN ONURLU Dr. Öğr. Üyesi GÜLBERK GÜLTEKİN SALMAN Assoc. Prof. FİGEN YILDIRIM Dr. Öğr. Üyesi CANER GİRAY Prof. Dr. ÖZGÜR ÇENGEL Prof. Dr. YAMAN ÖZTEK Instructor LEVENT BAĞCI Dr. Öğr. Üyesi FATİH ANIL Assoc. Prof. GÖZDE ÖYMEN Prof. Dr. ELİF OKAN Assoc. Prof. UĞUR CEVDET PANAYIRCI Assoc. Prof. CEYDA AYSUNA TÜRKYILMAZ |
| Course Objectives: | The Marketing Management course provides an introduction to basic concepts and methods in marketing. There are two primary objectives of the course. First one is to provides an overview of marketing processes and marketing principles with a framework that presents marketing as a value creation process. The second objective is to develop students’ ability to think analytically and strategically in addressing marketing problems. |
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The students who have succeeded in this course; The students who succeeded in this course; Participants learn how to evaluate marketplace potential and risk from the perspective of the firm's unique ability to develop and deliver goods and services of meaningful customer value. This will be accomplished by conducting several case studies of actual marketing problems. Attendees can apply the key concepts to their practical business situations. |
| Within the context of this course, the new approaches of marketing will analyse and marketing strategies and marketing planning will be mentioned. Example situations will be discuss in order to do analysis of Consumer Behaviour, Market segmentation, targeting and Positioning. |
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| Course Notes: | Mehmet Karafakıoğlu. Pazarlama İlkeleri. Literatür Ahmet Hamdi İslamoğlu. Pazarlama Yönetimi. Betaş İsmet Mucuk. Pazarlama İlkeleri. Türkmen Kitapevi Marketing Management, Kotler & Keller, 2012, Prentice Hall Günümüzde Pazarlamanın Temelleri / Philip Kotler / Optimist / 2004 A’ dan Z’ ye Pazarlama / Philip Kotler / Mediacat / 2005 Kotler ve Pazarlama / Philip Kotler / Lifecycle / 2009 |
| References: | Pazarlama Ustasından Pazarlama Dersleri / Laura Mazur / Mediacat / 2008 |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | 14 | % 10 |
| Laboratory | % 0 | |
| Application | 1 | % 10 |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 5 | % 20 |
| Homework Assignments | 14 | % 10 |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 10 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 20 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 80 | |
| PERCENTAGE OF FINAL WORK | % 20 | |
| Total | % 100 | |
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | Acquire the quantitative skills to become an actuary. | |
| 2) | Will know about risks and ways to manage risk. | |
| 3) | Will know about financial planning and its role in actuarial management. | |
| 4) | Will be able to design new products and carry profitability tests and scenario analyses. | |
| 5) | Besides gaining competence in theoretical subjects, the graduate will also be aware of practical issues and applications through lecturers and instructors who have market experience. | |
| 6) | Will be able to follow all innovations and carry on research on the particular area. | |
| 7) | Will share information with colleagues and will use it for project development.. | |
| 8) | Will be able to apply and make the necessary adaptation to all new rules and regulations. |