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Week |
Subject |
Related Preparation |
1) |
Getting to know about each other, discussion on the syllabus, a sample experiment that approximates to consumer behavior |
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2) |
What is an experiment? Fundamental terms and information about experimental designs
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3) |
The importance of asking questions, questioning the consumer behavior, some more experimental designs that question and approximate to consumer behavior
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4) |
Your experimental designs-1, Entering variables and data in SPSS
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5) |
Your experimental designs-2, introduction to the statistical difference tests
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6) |
Your experimental designs-3, statistical difference tests and their reporting
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7) |
Your experimental designs-4, statistical difference tests and their reporting
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8) |
Your experimental designs-5, statistical difference tests and their reporting
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9) |
Your experimental designs-6, statistical difference tests and their reporting
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10) |
Your experimental designs-7, statistical difference tests and their reporting
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11) |
Your experimental designs-8, statistical difference tests and their reporting
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12) |
Your experimental designs-9, statistical difference tests and their reporting
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13) |
Your experimental designs-10, statistical difference tests and their reporting
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14) |
Reviewing the semester, directions for the final exam
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Course Notes: |
Ders Notları / Kitaplar:
•Dougles C. Montgomery, Design and Analysis of Experiments, International Student Version (tercihen: 9th Edition, Wiley, 2017)
Diğer Kaynaklar:
•Barbara G. Tabachnick, Linda S. Fidell, Using Multivariate Statistics, Pearson International Edition, Fifth Edition.
•Andy Field, Discovering Statistics using IBM SPSS Statistics
•Julie Pallant, SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM Spss, 5 spi Edition, 2013." |
References: |
Course Notes / Textbooks:
•Dougles C. Montgomery, Design and Analysis of Experiments, International Student Version (Preferably: 9th Edition, Wiley, 2017)
References:
•Barbara G. Tabachnick, Linda S. Fidell, Using Multivariate Statistics, Pearson International Edition, Fifth Edition.
•Andy Field, Discovering Statistics using IBM SPSS Statistics
•Julie Pallant, SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM Spss, 5 spi Edition, 2013. |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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4) |
To be able to analyze primary and secondary research data for a variety of products and services.
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5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
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7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
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8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
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9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
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10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
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11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
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12) |
To be able to identify and meet the demands of learning requirements.
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13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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