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Week |
Subject |
Related Preparation |
1) |
Getting to know about each other, discussion on the syllabus, a sample experiment that approximates to consumer behavior |
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2) |
What is an experiment? Fundamental terms and information about experimental designs
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3) |
The importance of asking questions, questioning the consumer behavior, some more experimental designs that question and approximate to consumer behavior
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4) |
Your experimental designs-1, Entering variables and data in SPSS
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5) |
Your experimental designs-2, introduction to the statistical difference tests
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6) |
Your experimental designs-3, statistical difference tests and their reporting
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7) |
Your experimental designs-4, statistical difference tests and their reporting
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8) |
Your experimental designs-5, statistical difference tests and their reporting
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9) |
Your experimental designs-6, statistical difference tests and their reporting
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10) |
Your experimental designs-7, statistical difference tests and their reporting
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11) |
Your experimental designs-8, statistical difference tests and their reporting
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12) |
Your experimental designs-9, statistical difference tests and their reporting
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13) |
Your experimental designs-10, statistical difference tests and their reporting
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14) |
Reviewing the semester, directions for the final exam
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Course Notes: |
Ders Notları / Kitaplar:
•Dougles C. Montgomery, Design and Analysis of Experiments, International Student Version (tercihen: 9th Edition, Wiley, 2017)
Diğer Kaynaklar:
•Barbara G. Tabachnick, Linda S. Fidell, Using Multivariate Statistics, Pearson International Edition, Fifth Edition.
•Andy Field, Discovering Statistics using IBM SPSS Statistics
•Julie Pallant, SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM Spss, 5 spi Edition, 2013." |
References: |
Course Notes / Textbooks:
•Dougles C. Montgomery, Design and Analysis of Experiments, International Student Version (Preferably: 9th Edition, Wiley, 2017)
References:
•Barbara G. Tabachnick, Linda S. Fidell, Using Multivariate Statistics, Pearson International Edition, Fifth Edition.
•Andy Field, Discovering Statistics using IBM SPSS Statistics
•Julie Pallant, SPSS Survival Manual: A Step by Step Guide to Data Analysis Using IBM Spss, 5 spi Edition, 2013. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media |
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2) |
To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management |
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3) |
To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising |
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4) |
To be able to follow and interpret innovations in the field of advertising |
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5) |
To demonstrate a scientific perspective in line with the topics they are curious about in the field. |
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6) |
To address and solve the needs and problems of the field through the developed scientific perspective |
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7) |
To recognize and understand all the dynamics within the field of advertising |
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8) |
To analyze and develop solutions to problems encountered in the practical field of advertising |
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