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Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course: aim and contributions of the course |
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| 2) |
Foundations of Sustainability
In this session, general information will be provided about the state of the world, why there is a need for the concept of sustainability, and the history of the subject. Planetary and social crises, the factors causing them, historical changes and improvements, and the direction of global trends will be discussed to establish context for the sustainability issue. |
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| 3) |
Designing Sustainability Strategy
The aim is to gain insights into corporate sustainability, create a roadmap, and generate strategic analyses in collaboration with participants. |
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| 4) |
Sustainability Literacy and Greenwashing
The aim is to evaluate the information shared by companies regarding their sustainability efforts and examine greenwashing cases, sharing best practices. |
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| 5) |
Circular Economy
In this course, we will discuss the circular economy, a sustainable economic model that aims to minimize waste and promote efficient resource use through recycling and reuse. |
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| 6) |
Systems Thinking for Sustainability
In this session, we will share insights on the perspectives needed to address the increasing complexity of systemic issues and problems, tools for systemic transformation, and the nature of systemic issues. We will also discuss how systems thinking can be used for the strategic management of sustainability. |
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| 7) |
Choice Architecture and Behavioral Economics
When we consider the path to sustainability as a long-term process, there is a need to disrupt routines in order to change behaviors. In this context, knowledge will be shared on how to promote sustainable behaviors and habits by drawing from the studies in the field of sociology and psychology, which focus on behavioral aspects. |
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| 8) |
Introduction to Open Space Technology and Group Work
In the first 7 weeks, students will select specific topics based on the knowledge they have acquired and determine the groups they will work with around these topics. |
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| 9) |
Social Impact Analysis
The focus will be on evaluating the long-term effects, social changes, benefits, and risks of a project or activity. |
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| 10) |
Environmental Justice and Degrowth
The focus will be on the equitable distribution of environmental resources, bringing alternative perspectives to the traditional growth paradigm. The relationship between reducing growth and concepts of social well-being will be examined. |
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| 11) |
Gender Equality, Diversity, and Inclusion
The course will address gender-based discrimination and inequalities in society and discuss ways to reduce these inequalities. It will also touch upon the requirements for creating a broad and inclusive social structure that includes every individual. |
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| 12) |
Beyond Sustainability: Regeneration
The idea that sustainability should be seen as a transitional phase and that action is needed beyond sustainability is increasingly emphasized. In this course, the concept of regeneration, what it entails, the approach and leadership perspective it requires, and recommendations for regenerative practices will be shared, aiming to develop a different perspective on all these concepts. |
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| 13) |
Group presentations |
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| 14) |
Group presentations |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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