| PUBLIC RELATIONS AND PUBLICITY | |||||
| Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4541 | Sports Communication | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | Bachelor |
| Mode of Delivery: | |
| Course Coordinator : | Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER |
| Course Objectives: | Bu dersi başarıyla tamamlayabilen öğrenciler; 1) Spor iletişimi kavramını tanımlayabilecek, 2) Sporla ilgili iletişimin farklı boyutlarını anlayabilecek 3) Sporda geleneksel ve dijital medyanın farklarını anlayabilecek 4) Spor tarihi ve güncel spor ve iletişim endüstrisindeki kilit oyuncular hakkındaki bilgilerini artırabilecek 5) Spor, medya ve iletişim endüstrisinde yer alan etik konular hakkında daha derin bir anlayış kazabilecek 6) Sporda etkinlik yönetimi hakkında bilgi sahibi olabilecek 7) Spor iletişiminde kriz yönetimi ve iletişimini farklı açılardan tartışabilecek 8) Futbol ve stratejik iletişim sürecini öğrenebileceklerdir. |
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The students who have succeeded in this course; 1) Define the concept of sports communication, 2) Understand different dimensions of sports-related communication 3) Understand the differences between traditional and digital media in sports 4) Increase their knowledge of sports history and key players in the current sports and communication industry 5) Gain a deeper understanding of the ethical issues involved in the sports, media and communications industry 6) Have information about event management in sports. 7) Discuss different aspects of crisis management and communication in sports communication. 8) Learn football and strategic communication process. |
| In this course, students will learn sports communication from different perspectives. During the course, strategic communication management, event management, crisis management and communication, media management and ethics in sports will be discussed. |
| Week | Subject | Related Preparation | |
| 1) | Introduction to the course: aim and contributions of the course | ||
| 2) | Introduction to sports communication. Adapting the communication process to sport: Source, receiver and message | ||
| 3) | Strategic communication in sports: Issue and risk management, corporate reputation, stakeholder management | ||
| 4) | Traditional and digital media in sports communication | ||
| 5) | Guest speaker: Football communication and topics in Turkey | ||
| 6) | Guest speaker: Sponsorship in sports communication | ||
| 7) | Guest speaker: A communicative look at women's football | ||
| 8) | Event management and communication in sports: Big celebrations, matches, press conferences, etc. | ||
| 9) | Ethical issues in sports communication | ||
| 10) | Crises and crisis communication in sports | ||
| 11) | Case studies | ||
| 12) | Project presentations | ||
| 13) | Project presentations | ||
| 14) | Review of the semester | ||
| Course Notes: | |
| References: | Favorito, J. (2020). Sports Publicity: A Practical Approach. Routledge. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 1 | 3 | 3 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 6 | 6 |
| Total Workload | 133 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution | |
| 1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
| 2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
| 3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
| 4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
| 5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
| 6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
| 7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
| 8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
| 9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
| 10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
| 11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
| 12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
| 13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
| 14) | To be able to recognize national and international, social and cultural dimensions of public relations. |