| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| PRL4539 | Public Relations and Activism | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Assoc. Prof. ELİF ENGİN |
| Course Objectives: | Students completing this course will have basic knowledge of public relations, social change and activism. The contribution of public relations to society, the use of public relations strategies of activism, the role of public relations in social change will be learned by the students. The main aim of this course is to equip students with knowledge about activism and social change from both a local and global perspective and to explain the role of public relations in these issues. |
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The students who have succeeded in this course; The students who have succeeded in this course; 1. be able to define what public relations is; 2. be able to explain the history of activism and social change; 3. be able to get to know non-profit organizations and activist groups; 4. be able to explain the role of PR in activist movements; 5. be able to analyze the communication strategies of activist campaigns; 6. be able to explain the social issues; 7. be able to analyze activist communication strategies based on globalisation and social change; 8. be able to explain public relations strategies; |
| Definition and scope of Public Relations, the history of public relations, public relations strategies, the history of activism and social change, the effect of activism on organizations, slactivism, activism-based institutional crises, the role of media and new media in activism, activist strategies, corporate activism |
| Week | Subject | Related Preparation | |
| 1) | Introduction to course | ||
| 2) | Definitions of PR and history of PR | ||
| 3) | Public Relations strategies | ||
| 4) | History of social movements and activism | ||
| 5) | Formating activist groups and activist strategies | ||
| 6) | The roles of media and new media in activism | ||
| 7) | Slacktivism | ||
| 8) | Midterm | ||
| 9) | Corporate Social Responsibility and corporate activism | ||
| 10) | Corporate activism, employee activism and shareholder activism | ||
| 11) | Cases for corporate activism, employee activism and shareholder activism | ||
| 12) | Corporate crisis based on activist movements | ||
| 13) | Performative activism- Art and activism | ||
| 14) | Summary of the course topics, directions and notices for the final exam. | ||
| Course Notes: | 1. Demetrious, Kristin. Public relations, activism, and social change: Speaking up. Routledge, 2013. 2. Dutta, Mohan J. Communicating Social Change: Structure, Culture, and Agency, 2011. 3. John D. H. Downing Radical Media: Rebellious Communication and Social Movements, 2000. |
| References: | 1. Demetrious, Kristin. Public relations, activism, and social change: Speaking up. Routledge, 2013. 2. Dutta, Mohan J. Communicating Social Change: Structure, Culture, and Agency, 2011. 3. John D. H. Downing Radical Media: Rebellious Communication and Social Movements, 2000. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 20 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Workload | |
| Course Hours | 13 | 39 | |
| Laboratory | |||
| Application | |||
| Special Course Internship (Work Placement) | |||
| Field Work | |||
| Study Hours Out of Class | 13 | 78 | |
| Presentations / Seminar | |||
| Project | |||
| Homework Assignments | 3 | 3 | |
| Quizzes | |||
| Preliminary Jury | |||
| Midterms | 2 | 4 | |
| Paper Submission | |||
| Jury | |||
| Final | 2 | 6 | |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |