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Week |
Subject |
Related Preparation |
| 1) |
Introduction to course |
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| 2) |
Definitions of PR and history of PR |
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| 3) |
Public Relations strategies |
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| 4) |
History of social movements and activism |
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| 5) |
Formating activist groups and activist strategies |
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| 6) |
The roles of media and new media in activism |
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| 7) |
Slacktivism |
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| 8) |
Midterm |
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| 9) |
Corporate Social Responsibility and corporate activism |
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| 10) |
Corporate activism, employee activism and shareholder activism |
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| 11) |
Cases for corporate activism, employee activism and shareholder activism |
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| 12) |
Corporate crisis based on activist movements
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| 13) |
Performative activism- Art and activism |
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| 14) |
Summary of the course topics, directions and notices for the final exam.
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| Course Notes: |
1. Demetrious, Kristin. Public relations, activism, and social change: Speaking up. Routledge, 2013.
2. Dutta, Mohan J. Communicating Social Change: Structure, Culture, and Agency, 2011.
3. John D. H. Downing Radical Media: Rebellious Communication and Social Movements, 2000. |
| References: |
1. Demetrious, Kristin. Public relations, activism, and social change: Speaking up. Routledge, 2013.
2. Dutta, Mohan J. Communicating Social Change: Structure, Culture, and Agency, 2011.
3. John D. H. Downing Radical Media: Rebellious Communication and Social Movements, 2000. |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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