MATHEMATICS (TURKISH, PHD) | |||||
PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PRL4537 | Strategic Communication for Sustainability | Fall | 3 | 0 | 3 | 5 |
The course opens with the approval of the Department at the beginning of each semester |
Language of instruction: | En |
Type of course: | Departmental Elective |
Course Level: | |
Mode of Delivery: | Face to face |
Course Coordinator : | RA NİLÜFER GEYSİ |
Course Objectives: | This course aims to provide comprehensive knowledge of sustainability and the necessary background to communicate strategically through various channels on sustainability. Thus, it is aimed that students gain the awareness, knowledge and skills necessary to achieve transformation on individual, institutional and social scales. |
The students who have succeeded in this course; 1) Define the concept of sustainability, 2) Approach the sustainability issue from ethical, sociological and psychological perspectives, 3) Discuss approaches related to sustainability, 4) Comprehend new approaches in sustainability communication, 5) Learn sustainability communication tools: visuals, storytelling, games, movies, events, advertisements, advocacy, new media, 6) Analyze case studies on sustainability communication, 7) Have information about activism. |
In this course, students will learn about sustainability from different perspectives. The theory and approaches necessary for effective sustainability communication will be discussed, and emphasis will be placed on how communication can be applied in various fields to achieve effective sustainability communication. |
Week | Subject | Related Preparation | |
1) | Introduction to the course | ||
2) | Introduction to the concept of sustainability, Social-Economic-Environmental Sustainability, Historical process, Sustainable Development, UN 17 SDGs | ||
3) | Role of companies, NGOs and government agencies in the implementation of SDGs | ||
4) | Role of public relations and strategic communication is sustainable development | ||
5) | CSR, sustainability, ESG, and well-being. Greenwashing. | ||
6) | A theoretical basis to understand sustainability communication | ||
7) | Sustainability and strategic communication management: Corporate identity and culture | ||
8) | Sustainability and strategic communication: relationship management | ||
9) | Digital media and sustainability communication | ||
10) | Sustainability and activism | ||
11) | Advertising industry, events, festivals, and sustainability: Case studies | ||
12) | Games and gamification: New tools for sustainability communication | ||
13) | Case studies | ||
14) | Review of the semester |
Course Notes: | Godeman, J. & Michelsen, G. (2011). Sustainability Communication: Interdisciplinary perspectives and theoretical foundations. Springer. |
References: |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | % 0 | |
Laboratory | % 0 | |
Application | % 0 | |
Field Work | % 0 | |
Special Course Internship (Work Placement) | % 0 | |
Quizzes | % 0 | |
Homework Assignments | % 0 | |
Presentation | % 0 | |
Project | % 0 | |
Seminar | % 0 | |
Midterms | 1 | % 40 |
Preliminary Jury | % 0 | |
Final | 1 | % 60 |
Paper Submission | % 0 | |
Jury | % 0 | |
Bütünleme | % 0 | |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 60 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Laboratory | 0 | 0 | 0 |
Application | 0 | 0 | 0 |
Special Course Internship (Work Placement) | 0 | 0 | 0 |
Field Work | 0 | 0 | 0 |
Study Hours Out of Class | 13 | 6 | 78 |
Presentations / Seminar | 0 | 0 | 0 |
Project | 0 | 0 | 0 |
Homework Assignments | 0 | 0 | 0 |
Quizzes | 0 | 0 | 0 |
Preliminary Jury | 0 | 0 | 0 |
Midterms | 1 | 2 | 2 |
Paper Submission | 0 | 0 | 0 |
Jury | 0 | 0 | 0 |
Final | 1 | 4 | 4 |
Total Workload | 126 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution |