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Week |
Subject |
Related Preparation |
| 1) |
Introduction to the course |
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| 2) |
Introduction to the concept of sustainability, Social-Economic-Environmental Sustainability, Historical process, Sustainable Development, UN 17 SDGs |
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| 3) |
Role of companies, NGOs and government agencies in the implementation of SDGs |
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| 4) |
Role of public relations and strategic communication is sustainable development |
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| 5) |
CSR, sustainability, ESG, and well-being.
Greenwashing.
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| 6) |
A theoretical basis to understand sustainability communication |
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| 7) |
Sustainability and strategic communication management: Corporate identity and culture |
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| 8) |
Sustainability and strategic communication: relationship management |
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| 9) |
Digital media and sustainability communication |
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| 10) |
Sustainability and activism |
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| 11) |
Advertising industry, events, festivals, and sustainability: Case studies |
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| 12) |
Games and gamification: New tools for sustainability communication |
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| 13) |
Case studies |
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| 14) |
Review of the semester |
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Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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