PUBLIC RELATIONS AND PUBLICITY
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
COP4339 Zenna-Research Literacy and Data Effect Fall 3 0 3 5
The course opens with the approval of the Department at the beginning of each semester

Basic information

Language of instruction: En
Type of course: Departmental Elective
Course Level: Bachelor
Mode of Delivery: Face to face
Course Coordinator : Prof. Dr. İDİL KARADEMİRLİDAĞ SUHER
Course Objectives: In this course, it is aimed that the students gain command of market research terminology, research management skills and competence to conduct research.

Learning Outputs

The students who have succeeded in this course;
1- To be able to dominate market research terminology
2- To understand the types of research and when they are used.
3- To define the elements to be considered in the analysis
4- To obtain the ability to prepare a questionnaire
5- To gain the skill of reporting
6- To develop Research-Literacy skills

Course Content

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Terminology used in the research
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative
2) Qualitative Studies What is qualitative research When is it used Elements to be considered in qualitative

Sources

Course Notes:
References: • Dursun, Ö. HE. & Odabasi, H. F. (2011). Multimedia design. Ankara: Pegem Academy. • Mayer, R. (2005). The Cambridge Handbook of Multimedia Learning. New York: Cambridge University Press. • Counts, E. L. (2003). Multimedia Design and Production for Students and Teachers. Boston: Allyn & Bacon. • Akpınar, Y. (2005). Computer Aided Instruction. Ankara, TURKEY: Ani Publishing.

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance % 0
Laboratory % 0
Application % 0
Field Work % 0
Special Course Internship (Work Placement) % 0
Quizzes % 0
Homework Assignments % 0
Presentation % 0
Project % 0
Seminar % 0
Midterms % 0
Preliminary Jury % 0
Final % 0
Paper Submission % 0
Jury % 0
Bütünleme % 0
Total % 0
PERCENTAGE OF SEMESTER WORK % 0
PERCENTAGE OF FINAL WORK % 0
Total % 0

ECTS / Workload Table

Activities Number of Activities Workload
Course Hours
Laboratory
Application
Special Course Internship (Work Placement)
Field Work
Study Hours Out of Class
Presentations / Seminar 2 2
Project
Homework Assignments
Quizzes
Preliminary Jury
Midterms
Paper Submission
Jury
Final
Total Workload 2

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2) To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4) To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5) To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6) To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7) To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8) To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9) To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10) To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12) To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13) To be able to explain and describe business marketing activities, economics, business law and global business practices.
14) To be able to recognize national and international, social and cultural dimensions of public relations.