| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4659 | From Traditional to Digital Advertising and Media Ethics | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
| Course Objectives: | The course examines ethical issues related to advertising and media practices. The aim of the course is to examine the philosophical and practical approaches to understanding the issue of ethics and the dilemmas in the field of advertising and media. In addition to teaching students the meaning of the concept of ethics, tthis course also aims to answer questions such as : "Are some practices in advertising unethical?", "What can be done to recognize, define, evaluate, and prevent unethical practices? What are the effects of unethical actions in the media on society? " |
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The students who have succeeded in this course; 1) To learn the ethical theories and concepts related to the fields of advertising and media, 2) To gain knowledge of media ethics in both traditional and digital advertising, 3) To have knowledge and understanding about ethical values, 4) To have knowledge about ethical concepts, competencies, dilemmas and professional roles in traditional advertising, "5) To have knowledge about ethical concepts, competencies, dilemmas and professional roles in digital advertising, " 6) To evaluate the economic, legal and social issues from an ethical point of view that defines the complex interactions between advertising and the individual, 7) To define ethics in advertising by exploring beliefs about human nature, ethical principles, and industry. 8) To learn the methods of recognizing and evaluating ethical problems and ethical codes in society 9) To be aware of ethical and unethical practices in both traditional and digital media and advertisements, 10) To question and develop beliefs about ethical responsibilities as individuals and future advertisers, |
| Definition of Ethics, Media Ethics, Advertising Ethics, Analysis of Ethics in Traditional Advertising Concept, Analysis of Ethics in Digital Advertising, Analysis of Ethical and Unethical Practices in the Advertising Sector, Relationship between Advertising and Media, Laws and Regulations Restricting Advertising Ethically, Media and Regulations of Minority Groups Representation in Advertising Spaces, Stereotypes in Media and Advertising |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | The Importance of Ethical Behavior and the Place of Advertising Ethics in the 21st Century | ||
| 3) | The Relationship Between Advertising Ethics and Economy | ||
| 4) | Advertising Ethics and Media | ||
| 5) | Midterm | ||
| 6) | Ethical Regulatory Issues and Laws Related to the Advertising Field and Media Field | ||
| 7) | Advertising Ethics and Copyright Regulation | ||
| 8) | Advertising Ethics and Brand Regulations | ||
| 9) | Midterm | ||
| 10) | Ethical Issues in Media and Advertising: Minority Groups and Gender-Based Representation and Stereotypes | ||
| 11) | Ethical Issues in Media and Advertising: Advertisements for Children | ||
| 12) | Ethical Issues in Media and Advertising: Advertisements About Tobacco Products | ||
| 13) | Socially Responsible Advertising Concept and Case Studies II | ||
| 14) | Socially Responsible Advertising Concept and Case Studies II | ||
| Course Notes: | "Sheehan, Kim (2014), Controversies in Contemporary Advertising, Thousand Oaks, CA: Sage Publications." |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 70 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 12 | 3 | 36 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 12 | 7 | 84 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 2 | 4 | 8 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 132 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |