| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4653 | Digital, Social Media and Mobile Advertising | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Prof. Dr. HASAN KEMAL SUHER |
| Course Objectives: | This course will teach students how to use the major new tools in social media with a focus on best use and efficent use. Students will learn how to use social media to reach personel and professional goals. In addition, this course will introduce students to the various facets of mobil advertising from its place in digital marketing mix to its pros and cons, from the main pillars of mobile strategy to current mobile consumer trends. |
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The students who have succeeded in this course; 1) to gain competency in basic mobile advertising terminology. 2) to recognize the components of the mobile advertising ecosystem. 3) to understand the functioning of mobile advertising 4) to identify different mobile advertising outlets. 5) to discuss and explain the opportunities and uses that social media offer 6) to label and explain all elements of the major social media networks 7) to learn how to use media elements to attract more visitors |
| The New Rules of Marketing and PR, Reaching the Buyers Directly, Social Media and Targeted Audience, Blogs, Audio and Video Drive Action, Mobile Marketing, Mobile Advertising Terminology, Strategy Development for Mobile Advertising, Digital Consumer Motivators, Interactive/Digital Advertising Sector |
| Week | Subject | Related Preparation | |
| 1) | Introduction | ||
| 2) | Marketing and Advertising Practice Transformed by the Digital Revolution | ||
| 3) | New rules of PR and Advertising | ||
| 4) | Reaching buyers directly | ||
| 5) | Midterm | ||
| 6) | Social media and targeted audience, Blogs | ||
| 7) | Audio and Video Drive Action | ||
| 8) | The new rules of new releases | ||
| 9) | Midterm | ||
| 10) | Going viral Mobile marketing | ||
| 11) | Mobile marketing and advertising | ||
| 12) | Developing mobile advertising strategy | ||
| 13) | Mobile content channels | ||
| 14) | Mobile technology, content and the future | ||
| Course Notes: | "1.Kaan Varnalı, Ayşegül Toker, Cengiz Yılmaz (2011). ""Mobile Marketing : Fundamentals and Strategy"", İkinci Baskı, New York Mc Graw-Hill Yayınları. 2. Füsun Topsümer, Dinçer Yarkın (2019). ""The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication"", 2.Baskı, IGI Global Yayınları. 3.Andrew McStay (2010). ""Digital Advertising"", 12974. Baskı (Karton Kapaklı Versiyon), Palgrave Macmillan Yayınları." |
| References: | 1. Ann Handley, C. C. Chapman (2012). "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)", İkinci Baskı, Hoboken N.J: Willey. |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 2 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 70 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 30 | |
| PERCENTAGE OF FINAL WORK | % 70 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 12 | 3 | 36 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 12 | 7 | 84 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 2 | 4 | 8 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 132 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |