| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4647 | Retailing and Shopper Marketing | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Instructor HAKKI PINAR KILIÇ |
| Course Objectives: | To learn the developments in the world of retailing, to understand the behavior of shoppers and how to develop the right strategy for the retail market. |
|
The students who have succeeded in this course; 1. to inform - the retail world. 2. to explain store based retailing and nonstore retailing. 3. to develop retail market strategy. 4. to explain organizational structure and HR management. 5. to manage product diversification, systems and new product buying.0 6. to explain pricing and retail promotion mix. |
| Week | Subject | Related Preparation | |
| 1) | World of retailing, Store based retailing, Nonstore Retailing | ||
| 2) | The Retail Customer, Customer Buying Behaviour | ||
| 3) | Retail market strategy -Financial strategy | ||
| 4) | Retail locations-Site selection | ||
| 5) | Organization structure and human resources management -Integrated retail logistics and information systems | ||
| 6) | Planning merchandise assortments -Buying systems -Buying merchandise Pricing -Retail promotion mix | ||
| 7) | Midterm | ||
| 8) | Managing the store -Store layout, design, and visual merchandising | ||
| 9) | Shopper versus consumer First moment of truth and second moment of truth | ||
| 10) | stop hold, and close the sale | ||
| 11) | The process of a shopper shopping | ||
| 12) | The process of a shopper shopping | ||
| 13) | Customer Service Retail Selling | ||
| 14) | Review | ||
| Course Notes: | P. Barnett (2016). "Shopper Marketing: A How to Business Story", Business Expert Press. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | 1 | % 10 |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 1 | 4 | 4 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 4 | 4 |
| Total Workload | 129 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |