| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| ADV4641 | Transmedia Storytelling | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Face to face |
| Course Coordinator : | Dr. Öğr. Üyesi GÜL ŞENER |
| Course Objectives: | Today’s marketscape has become pervaded by multiple media contents available on multiple media platforms, accessed through multiple media devices. Such transformation created a shift in the way consumers and brands interact. The main objective of this course is to examine the working dynamics of transmedia storytelling within the context of building a consistent brand narrative and seamless brand experience. |
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The students who have succeeded in this course; Upon completion of this course, students will be able, 1) to explain the main components of transmedia storytelling. 2) to develop a strategic perspective on how brands implements transmedia storytelling principles in their marketing communications. 3) to explain best brand practices where a single brand story is told consistently through various traditional and digital channels. 4) to develop capabilities in terms of designing and sharing effective brand narratives and creating engagement. 5) to gain an understanding on how brands can develop impactful transmedia strategies. 6) to learn about how trandsmedia storytelling becomes instrumental in other areas other than advertisements (e.g. entertainment, game, social change). |
| Brands, Brand Communication, Transmedia, Brand Stories |
| Week | Subject | Related Preparation | |
| 1) | Orientation | ||
| 2) | Basics of strategic story creation in contemporary marketing | ||
| 3) | Brands as modern storytellers and culture shapers | ||
| 4) | Transformatory power of media convergence on brand communications | ||
| 5) | Transmedia storytelling as a brand strategy | ||
| 6) | Understanding transmedia story experience in prosumers' era | ||
| 7) | Fundamentals of brand stories: Character, message, storyline, conflict | ||
| 8) | Midterm | ||
| 9) | Fundamentals of brand stories: Character, message, storyline, conflict | ||
| 10) | The Hero's Transmedial Journey (Quiz) | ||
| 11) | Brand myths in Transmedia Era: Brand's worldview, Brand representative, Story and Brand culture | ||
| 12) | Brand myths in Transmedia Era: Brand's worldview, Brand representative, Story and Brand culture | ||
| 13) | Transmedia storytelling with brand cases | ||
| 14) | Transmedia branding in the digital world through the eyes of the industry: Guest Speaker | ||
| Course Notes: | |
| References: | H. Jenkins ( 2006). "Convergence culture: Where old and new media collide", New York University Press |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | 1 | % 10 |
| Homework Assignments | % 0 | |
| Presentation | % 0 | |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 60 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 40 | |
| PERCENTAGE OF FINAL WORK | % 60 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 13 | 3 | 39 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 1 | 2 | 2 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 3 | 3 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 3 | 3 |
| Total Workload | 131 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |