| MATHEMATICS (TURKISH, PHD) | |||||
| PhD | TR-NQF-HE: Level 8 | QF-EHEA: Third Cycle | EQF-LLL: Level 8 | ||
| Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
| COP4328 | Tazefikir Brand Communication in Metaverse | Fall | 3 | 0 | 3 | 5 |
| The course opens with the approval of the Department at the beginning of each semester |
| Language of instruction: | En |
| Type of course: | Departmental Elective |
| Course Level: | |
| Mode of Delivery: | Hybrid |
| Course Coordinator : | Prof. Dr. ÇİSİL SOHODOL |
| Course Objectives: | In this course, the concept of Metaverse will be discussed from different perspectives and in the presence of guests, and in accordance with the interdisciplinary nature of the field, potential opportunities and problems will be discussed and a basis will be tried to be formed by focusing brand communication. |
|
The students who have succeeded in this course; 1) Understand the Metaverse universe closely. 2) Be able to create potential brand communication strategies in the metaverse universe. 3) Be able to understand potential opportunities and problems waiting for brands 4) Develop marketing ideas with different perspectives, focusing on brand communication in the metaverse universe. 5) Be able to gain the ability to look at the concepts of Technology and Brand Communication from a holistic perspective. 6) Be able to create awareness to evaluate the effect of marketing strategies on consumers with the developing technology. |
| Week | Subject | Related Preparation | |
| 1) | Talk About the Syllabus / Introduction to the Course | ||
| 2) | Blockchain Technology / Crypto Assets / NFT - Guest Instructor | ||
| 3) | VR Lab / VR Lab Experience and Discussion | ||
| 4) | Metaverse / Software / Hardware / Content Topics | ||
| 5) | Web 3.0 / 5G – Guest Instructor | ||
| 6) | Metaverse Platforms / Decentraland – Horizon – Uhive and Others | ||
| 7) | Metaverse Marketplace | ||
| 8) | Metaverse Related Technologies and Marketing | ||
| 9) | Metaverse and Brand Communication | ||
| 10) | Metaverse and Brand Communication: Direct-to-Avatar (D2A) - The economy, without the need for any intermediaries, created for the consumers in the Metaverse ecosystem. Serdar Keskin / Fexperience Agency | ||
| 11) | Metaverse and Brand Communication: Massive Interactive Live Events - Events such as concerts, plays, live film productions in the Metaverse universe will be discussed. | ||
| 12) | Metafluencer: The Business Life of the Future - Guest | ||
| 13) | Metaverse and Ethics- Guest | ||
| 14) | The Future of Neuralink and Metaverse / Dream Advertising - Guest | ||
| Course Notes: | Global Brand Strategy : World-wise Marketing in the Age of Branding / , by Jan-Benedict Steenkamp. |
| References: |
| Semester Requirements | Number of Activities | Level of Contribution |
| Attendance | % 0 | |
| Laboratory | % 0 | |
| Application | % 0 | |
| Field Work | % 0 | |
| Special Course Internship (Work Placement) | % 0 | |
| Quizzes | % 0 | |
| Homework Assignments | % 0 | |
| Presentation | 1 | % 20 |
| Project | % 0 | |
| Seminar | % 0 | |
| Midterms | 1 | % 30 |
| Preliminary Jury | % 0 | |
| Final | 1 | % 50 |
| Paper Submission | % 0 | |
| Jury | % 0 | |
| Bütünleme | % 0 | |
| Total | % 100 | |
| PERCENTAGE OF SEMESTER WORK | % 50 | |
| PERCENTAGE OF FINAL WORK | % 50 | |
| Total | % 100 | |
| Activities | Number of Activities | Duration (Hours) | Workload |
| Course Hours | 14 | 3 | 42 |
| Laboratory | 0 | 0 | 0 |
| Application | 0 | 0 | 0 |
| Special Course Internship (Work Placement) | 0 | 0 | 0 |
| Field Work | 0 | 0 | 0 |
| Study Hours Out of Class | 13 | 6 | 78 |
| Presentations / Seminar | 0 | 0 | 0 |
| Project | 0 | 0 | 0 |
| Homework Assignments | 0 | 0 | 0 |
| Quizzes | 0 | 0 | 0 |
| Preliminary Jury | 0 | 0 | 0 |
| Midterms | 1 | 4 | 4 |
| Paper Submission | 0 | 0 | 0 |
| Jury | 0 | 0 | 0 |
| Final | 1 | 6 | 6 |
| Total Workload | 130 | ||
| No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
| Program Outcomes | Level of Contribution |